Cycling

Cycling
Finance & Law

The Wasserman agency has launched a new department dedicated to investment in fledgling businesses in the sports, music and entertainment sectors, with the new Circuit Racing International Tour (CRIT)…
Cycling
Media

Eurovision Sport, the sports arm of the European Broadcasting Union (EBU) consortium of mainly public-service broadcasters, has expanded its deal with Unipublic, operator of the Vuelta a España, by reaching …
Cycling
Sponsorship & Marketing

Japanese car giant Toyota has renewed its sponsorship of the Giro d'Italia grand tour cycling race in a three-year deal with the event organisers RCS Sport
Cycling
Sponsorship & Marketing

British Cycling has announced two new long-term commercial partnerships with travel specialists Destination Sport Travel and Sportive Breaks.
Cycling
Sponsorship & Marketing

French utility company Suez has agreed a deal to sponsor the Tour de France Femmes women’s cycling event.
Cycling
Industry Moves

Jon Dutton, who served as chief executive of last year’s Rugby League World Cup in England, has been named chief executive of British Cycling.
Cycling
Events

The French Cycling Federation (FFC) has joined forces with the Hopscotch Sport agency to create France Velo Evenements, a joint commercial subsidiary to promote events organised by the governing body
Cycling
Events

Organisers of the Women’s Tour cycling event have announced today (Friday) that the race will take a one-year hiatus in 2023 due to increasing running costs and a reduced level of commercial support.
Cycling
Sponsorship & Marketing

Sports clothing manufacturer Kukri Sports has been appointed as the official provider of workforce and volunteer clothing at the 2023 UCI Cycling World Championships taking place in Glasgow and across…
Cycling
Media

The National Cycling League, a new professional cycling competition in the US, has agreed a three-year rights deal with Global Cycling Network’s GCN+ streaming service.
Cycling
Sponsorship & Marketing

European retail store group Lidl has agreed a sponsorship deal with the inaugural Cycling World Championships, which will be staged at venues in Glasgow and across Scotland from August 3-13
Cycling
Sponsorship & Marketing

Soft drinks brand Orangina has agreed a sponsorship deal with cycling showpieces the Tour de France and Tour de France Femmes
Cycling
Media

NBC Sports and the Peacock streaming service will continue to broadcast US coverage of the Tour de France and other major European road races following a six-year extension signed with promoter Amaury…
Cycling
Media

The Infront agency has struck an exclusive international media rights agreement with Australia’s Great Ocean Road Race, while commercial broadcaster Seven has renewed an agreement to provide domestic c…
Cycling
Sponsorship & Marketing

The Italian division of French financial services group Crédit Agricole has acquired title sponsorship rights to the Italian cycling ‘classics’ operated by the RCS Sport agency.
Cycling
Events

Barcelona City Council has held talks with a view to attracting the ‘Grand Départ’ of cycling’s Tour de France to the Spanish city. A
Cycling
Sponsorship & Marketing

AlUla, a boutique heritage and culture destination in Northwest Saudi Arabia, has stepped up its association with GreenEDGE Cycling by becoming the co-naming rights sponsor of the Australian UCI WorldTour…
Cycling
Technology

Velon, the team-owned marketing and media company for professional road cycling, has announced the launch of a new platform built on Web3 technology which aims to create a digital fan universe