Cycling
Birmingham 2022 Master Licensee Cube awarded UCI Cycling Worlds contract
Organisers of the 2023 UCI Cycling World Championships in Glasgow and across Scotland have appointed the UK-based Cube Partnership to manage the wholesale, licensing and retail programme
Landmark Italian Grand Départ set for 2024 Tour de France
Amaury Sport Organisation (ASO), the body which organises and promotes the Tour de France, has confirmed that the cycling showpiece’s ‘Grand Départ’ will be held in Italy for the first time in 2024, with t…
National Cycling League raises $7.5m in seed financing
The National Cycling League announced that it has secured $7.5m (€7.0
Nice to stage 2024 Tour de France finale
Amaury Sport Organisation (ASO), the body which organises and promotes the Tour de France, has announced that the cycling showpiece will conclude outside of Paris for the first time in its history in 2024,…
Liv sponsorship extension a ‘natural fit’ for Tour de France Femmes
Female-focused cycling brand Liv has extended its sponsorship of the Tour de France Femmes following its maiden edition earlier this year
Claro Sports returns as UCI Track Champions League broadcaster
Pay-TV broadcaster Claro Sports will return as the broadcaster of the International Cycling Union’s (UCI) Track Champions League in Latin America for the 2022 season.
British Cycling CEO exits after criticism of Shell deal
British Cycling has announced the departure of chief executive Brian Facer amid growing questions over the governance of the organisation and criticism of a sponsorship deal with oil and gas company Shell
ASO renews E.Leclerc’s top-tier Tour de France sponsorship
Amaury Sport Organisation (ASO), organiser of the Tour de France and other road cycling events, has signed an extension to its sponsorship contract with supermarket retailer E.Leclerc
RTVE returns for season two of UCI Track Champions League
Spanish public broadcaster RTVE has extended its rights to the International Cycling Union’s (UCI) Track Champions League.
BBC to broadcast domestic coverage of inaugural Cycling Worlds
UK public-service broadcaster the BBC has secured full domestic rights to Glasgow and Scotland’s 2023 Cycling World Championships, extending its long-term commitment to the coverage of major International C…
Shell signs eight-year British Cycling deal
Shell UK has signed an eight-year deal to become an Official Partner of British Cycling in an agreement that starts this month and ends in 2030
Haute-Savoie to stage second edition of UCI Cycling Worlds
The International Cycling Union (UCI) has announced Haute-Savoie as the location for the second edition of its multi-discipline World Championships while also awarding the hosting rights to 13 other events
Infront adds Tour de Romandie to cycling portfolio in long-term rights deal
The Infront agency has bolstered its cycling portfolio by acquiring global media rights to Switzerland’s Tour de Romandie until 2029.
Zwift adds 2023 UCI Cycling Worlds to sponsorship portfolio
Global online fitness platform Zwift has been named as a sponsor of the 2023 UCI Cycling World Championships in Glasgow and across Scotland
National Cycling League debuts with celebrity investors
A new professional cycling league will debut next year in the United States, featuring closed-course criterium races in iconic locations of major cities around the country, including Miami, Florida; Atlanta, Ge…
Tour of Britain organisers seek title sponsor ahead of next month’s race
SweetSpot Group, which organises cycling’s Tour of Britain, is seeking a title sponsor for this year’s event after talks with a prospective backer broke down.
Electric vehicle charger Wenea joins La Vuelta’s official supplier portfolio
Vehicle charging and energy management provider Wenea has signed on as an official supplier of cycling ‘Grand Tour’, La Vuelta a España.
EBU, Eurosport report Tour de France ratings uplift across key markets
The European Broadcasting Union and Warner Bros. Discovery have reported improved viewing figures for this year’s Tour de France, which concluded at the weekend.