Cycling
Legends strikes equity deal with TeamTrak Cycling League
Company to provide range of services to and invest in velodrome racing entity
ASO confident over women’s Tour de France ‘investment’ as opener nets 3m domestic viewers
Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing p…
ESPN retains Tour de France rights in Latin America to 2027
ESPN has renewed its media rights in Latin America and the Caribbean to the flagship Tour de France and other marquee international cycling competitions for another five years
UCI registers CHF21.3m surplus as Tokyo 2020 sees revenues surge
The International Cycling Union (UCI) has registered a net surplus of CHF21.3m ($22.2m/€21.3m) in its latest annual report after the postponed Tokyo 2020 Olympics helped uplift revenues to CHF61.4m.
Singapore to host Tour de France Criterium event
Amaury Sport Organisation (ASO), the organiser of the Tour de France road cycling race, has announced plans to stage a Tour de France Criterium event in Singapore from October 29 to 30
FloSports extends Tour de France rights in Canada through 2028
North American streaming service FloSports has extended its exclusive Canadian rights to the Tour de France in a five-year partnership running from 2024 through 2028
ASO brings in Waze to enhance Tour de France fan experience
Mobility technology company Waze has agreed a three-year deal to sponsor cycling’s Tour de France and Tour de France Femmes.
RideLondon Classique faces demotion as UCI intervenes over TV coverage
Road cycling’s RideLondon Classique has been provisionally demoted from the UCI Women’s WorldTour to the second-tier ProSeries after organisers failed to provide the necessary level of live broadcast cov…
UCI names Italy as Gravel World Championships host, approves 2021 finances
The International Cycling Union (UCI) has awarded Italy hosting rights to the first two editions of its new Gravel World Championships and confirmed the calendar for the 2022 Track Champions League competition
Italy ‘set for’ Tour de France’s 2024 Grand Départ
Italy will host the ‘Grand Départ’ of the Tour de France for the first time in 2024, according to La Gazzetta dello Sport, with Nice set to act as the finale for the cycling ‘Grand Tour’ due to the stag…
Continental continues as top-tier sponsor of Tour de France
The Amaury Sport Organisation (ASO), organisers of the Tour de France, has secured an extension to tyre company Continental’s sponsorship of the event.
Eurosport extends commitment to cycling’s Coupe de France
International sports broadcaster Eurosport has agreed a five-season extension to its domestic and global rights deal for road cycling series the Coupe de France
BBC extends RideLondon deal, Ford signs on as sponsor
UK public-service broadcaster the BBC has agreed a five-year extension to its rights deal for RideLondon, while US automotive manufacturer Ford has signed on as presenting partner of the event touted as…
Chinese Cycling Association agrees deal with Dongfeng Peugeot-Citroën
China's national cycling federation has agreed a 'strategic cooperation' with car manufacturer Dongfeng Peugeot-Citroën.
Kuehne+Nagel adds Tour of Britain, Women’s Tour to sponsorship portfolio
Logistics company Kuehne+Nagel has agreed a deal to sponsor the Tour of Britain and Women’s Tour cycling events.
RCS Sport turns to EMG Group as Giro d’Italia production centralised
RCS Sport, organiser and promoter of cycling’s Giro d’Italia, has appointed broadcast services provider EMG Group to a production role in a three-year contract.
Tudor backs Cancellara’s new cycling team
Watchmaker Tudor has signed on as title sponsor of a new cycling team being founded by Swiss great, Fabian Cancellara
Tour de France adds Hauts-de-Seine department as new sponsor
The Hauts-de-Seine department in northern France, which will host the start of the final stage of this year’s Tour de France, has strengthened its relationship with the cycling event by becoming a sponsor o…