Cycling

Cycling
Sponsorship & Marketing

The International Cycling Union (UCI) has signed an extension with its long-term sponsor, Swiss watchmaker Tissot
Cycling
Media

The European Broadcasting Union (EBU) consortium of public-service broadcasters has renewed its rights deal with the European Cycling Union (UEC)
Cycling
Media

Cycling’s Tour de France is set to be the latest sports property to receive the Netflix documentary series treatment after a deal was struck between the streaming platform, race organiser Amaury Sport O…
Cycling
Events

The International Cycling Union (UCI) has unveiled the destinations for the inaugural Gravel World Series as it looks to replicate the success of its mass participation Gran Fondo World Series on unsealed…
Cycling
Media

Media group Discovery has expanded its international coverage of women’s cycling events the Tour de France Femmes and Paris-Roubaix Femmes by acquiring rights in various other territories.
Cycling
Events

Organisers of the 2023 UCI Cycling World Championships in Glasgow and across Scotland are preparing to step up the promotion of the event and remain confident it will be delivered to budget despite macroeconomic…
Cycling
Media

The Infront agency has entered into an exclusive media and marketing rights agreement with the E3 Saxo Bank Classic cycling event in Flanders, Belgium
Cycling
Sponsorship & Marketing

Human resources firm Adecco has agreed a two-year deal to sponsor the women’s Tour de France. The agreement sees Adecco become an official recruiter of the eight-day cycling race.
Cycling
Media

NBC Sports has secured the United States broadcast rights to the Women’s Tour de France, with the event to be aired on cable channel CNBC and streaming service Peacock.
Cycling
Sponsorship & Marketing

Global online fitness platform Zwift has stepped up its backing of women’s cycling by agreeing to become the presenting partner of Paris-Roubaix Femmes, the fledgling women’s edition of the iconic one…
Cycling
Events

Discovery is set to be named as the new organiser and promoter of the Mountain Bike World Cup, strengthening the media group's ties with the International Cycling Union (UCI).
Cycling
Media

Public-service broadcaster Radio France has agreed a three-year extension to its rights deal for the men’s Tour de France, while adding rights to the new women’s edition of the cycling ‘Grand Tour’. Rad
Cycling
Sponsorship & Marketing

Italian chemical products company Mapei has signed as an official partner of the 2023 UCI Cycling World Championships to be staged in Glasgow and across Scotland
Cycling
Events

The International Cycling Union (UCI) has announced it will launch a World Cup and World Championships for the snow bike discipline of the sport
Cycling
Events

The 2023 UCI Cycling World Championships will take place from August 3 to 13, the Union Cycliste Internationale (UCI) and organisers have announced today (Wednesday)
Cycling
Events

The Vuelta a España will return to Barcelona for the first time in over a decade next year, with the Catalan capital set to host its first opening stage of the cycling ‘Grand Tour’ since 1962.
Cycling
Events

South Korea has been unveiled as the second race destination for new cycling series the E-Bike Grand Prix (EBK GP), following news that Dubai will host the tour’s launch event.
Cycling
Sponsorship & Marketing

The Amaury Sport Organisation (ASO) has expanded its association with cycling performance brand Santini