Cycling

Cycling
Media

Australian public-service broadcaster SBS has signed on as a broadcaster of the International Cycling Union’s (UCI) Track Champions League.
Cycling
Sponsorship & Marketing

Spanish Grand Tour cycling race La Vuelta a España has signed up soft drinks brand KAS as its official soft drink and supplier for the second consecutive year.
Cycling
Host Broadcast & Production

Sunset+Vine, the UK-based sports production and media company, has agreed a live production, content and media agency deal for the new E-Bike Grand Prix (EBK GP) Racing Series
Cycling
Events

The European Cycling Union (UEC) has announced that its Elite Track Championships, originally scheduled for the Belarusian capital of Minsk, will now take place in Grenchen, Switzerland
Cycling
Media

J Sports, the Japanese pay-television broadcaster, has renewed its agreement for exclusive broadcast rights to cycling’s Tour de France and the Vuelta a España.
Cycling
Media

Australian public-service broadcaster SBS has acquired live and exclusive free-to-air rights to the women’s Tour de France cycling event, the inaugural edition of which will take place in 2022.
Cycling
Media

Commercial broadcaster RTL will show live coverage in the Netherlands of the International Cycling Union's (UCI's) new Track Champions League
Cycling
Governance

David Lappartient is set to be re-elected unopposed as president of the International Cycling Union (UCI) after the governing body confirmed the Frenchman as the only candidate for the role
Cycling
Sponsorship & Marketing

Swiss watchmaker Tissot has renewed its sponsorship of the Tour de France, La Vuelta and cycling classics such as Paris-Roubaix, Liège-Bastogne-Liège and La Flèche Wallonne, all organised by the Amaury Sp…
Cycling
Sponsorship & Marketing

Spanish telco Telefónica has signed an extension to its title sponsorship agreement with the UCI WorldTour’s Movistar Team.
Cycling
Sponsorship & Marketing

UK-based sportswear brand Castore has made its second move into professional road cycling in a long-term agreement with Team Bahrain Victorious, the UCI WorldTeam that competes in the Tour de France
Cycling
Sponsorship & Marketing

Amaury Sport Organisation, the organiser of cycling's Tour de France, has signed up government-owned sports betting operator Française des Jeux as a sponsor of the forthcoming women’s tournament.
Cycling
Media

Event promoter Amaury Sport Organisation has signed women’s Tour de France media rights deals with Eurovision Sport and French public-service broadcaster France Télévisions, with online mass participation tra…
Cycling
Media

Pay-television broadcaster Sky New Zealand has signed on as the first broadcast rights-holder for the International Cycling Union’s (UCI) Track Champions League.
Cycling
Industry Moves

SweetSpot Group, the organising body of the Tour of Britain and Women’s Tour road cycling races, has appointed Miles Rose as its commercial director.
Cycling
Events

The International Cycling Union (UCI) has announced that its 2021 Track World Championships will no longer take place in Ashgabat due to Covid-19 concerns, with Glasgow seemingly in the box seat to become…
Cycling
Media

USA Cycling has secured a three-year domestic media rights deal with streaming service FloSports starting this summer
Cycling
Sponsorship & Marketing

Craft beer brand Jubel has signed as the ‘Official Après Beer’ of the UK’s pro-cycling events, the Tour of Britain, Women’s Tour and Tour Series. Unde