Darts
World darts final secures Sky Sports’ best-ever non-football audience
Sky amassed a total of 4.8 million viewers for last night’s PDC World Darts Championship final featuring 16-year-old Luke Littler, making it the most-watched darts event ever on the pay-television broadcaster and its Now streaming service.
Littler-mania driving record darts audiences in UK, Germany
The final of the PDC World Darts Championship tonight (Wednesday) is set to break even more records in the UK for Sky with the performances of teenage sensation Luke Littler having brought viewers flooding…
Cazoo sports sponsorship withdrawal continues with World Darts Championship
Cazoo has been replaced by Irish bookmaker Paddy Power as the title sponsor of the World Darts Championship, marking the online car retailer's latest move away from the sports sponsorship sector
CVC ‘ends talks’ over Matchroom Sport investment
Private equity firm CVC Capital Partners has reportedly ended talks with Matchroom Sport over the acquisition of a stake in the sports event promotions firm
My Diesel Claim takes on World Cup of Darts title sponsorship
Law firm Pogust Goodhead has agreed a deal with the Professional Darts Corporation (PDC) to promote its My Diesel Claim service through title sponsorship of the 2023 World Cup of Darts
PDC targets US sports betting market
The Professional Darts Corporation (PDC) says it has taken a step towards accomplishing one of its top goals for 2023 by agreeing deals with U.S. Integrity and SeventySix Capital Sports Advisory
Sport1 audience peaks at 2.4m for dramatic World Darts Championship final
Sport1, the German free-to-air sports channel, attracted a peak audience of 2.36 million viewers for live coverage of last night’s dramatic PDC World Darts Championship final between England’s Michael Smith and Michael van Gerwen of the Netherlands.
Viaplay strengthens darts association with PDC European Tour deal
Subscription streaming broadcaster Viaplay Group has furthered its ties to the Professional Darts Corporation by agreeing a five-year deal that makes its eponymous service the exclusive home of the PDC…
Betfred extends backing of PDC’s World Matchplay
Gambling firm Betfred has renewed its title sponsorship of the Professional Darts Corporation (PDC) World Matchplay darts tournament until 2025
PDC looks to make ‘statement’ in US with MSG World Series of Darts event
Professional Darts Corporation chairman Eddie Hearn is bullish that the organization's upcoming World Series of Darts event at Madison Square Garden’s Hulu Theater in New York City on June 3-4 will prove a…
DAZN and Sport1 retain PDC darts rights in DACH region
DAZN, the OTT subscription broadcaster, has agreed a five-year contract extension with the Professional Darts Corporation to provide coverage of its events in Germany, Austria and Switzerland
Cazoo expands PDC deal again, adds World Darts Championship naming rights
The Professional Darts Corporation (PDC) has expanded its sponsorship agreement with online car retailer Cazoo to include the naming rights to four more of its flagship events
PDC extends BoyleSports title sponsorship of World Grand Prix
The Professional Darts Corporation (PDC) has extended its sponsorship deal with gambling platform BoyleSports
Cazoo ups PDC sponsorship to include Premier League title rights
The Professional Darts Corporation (PDC) has expanded its sponsorship association with online car retailer Cazoo
Alexandra Palace to continue as PDC World Darts Championship host
The Professional Darts Corporation has agreed a new four-year deal to continue staging its World Championship at Alexandra Palace
Manscaped teams up with PDC’s World Matchplay
Men’s grooming and hygiene brand Manscaped has agreed a deal with the Professional Darts Corporation to sponsor the 2021 World Matchplay championship.
Cazoo expands Matchroom deal to include more snooker, plus darts events
The Matchroom Sport agency has expanded its sponsorship association with online car retailer Cazoo, adding six additional event sponsorships in snooker and darts
Nent takes darts rights from RTL in the Netherlands
The Nordic Entertainment (Nent) Group has acquired exclusive rights to Professional Darts Corporation events in the Netherlands, securing a five-year deal to solidify its new sports offering in the country