Equestrian

Equestrian
Media

Broadcast revenues at the International Equestrian Federation (FEI) are budgeted to drop by 8 per cent in 2025 in a continued shift to digital content and time-buys to maximise sponsorship income.
Equestrian
Media

The appointment of Sunset+Vine to a three-year rights distribution contract builds on its consultancy work with the FEI, a federation whose media rights strategy focuses on providing exposure for sponsors.
Equestrian
Media

The International Equestrian Federation (FEI) has won back crucial broadcast exposure in a 75-territory deal with Warner Bros. Discovery (WBD) spanning Europe and parts of Asia
Equestrian
Media

The Sportfive agency has been awarded a three-year contract to distribute international rights to Global Champions, the rights-holder to equestrian sport’s Longines Global Champions Tour (LGCT) and Global C…
Equestrian
Industry Moves

Experienced commercial sports and entertainment executive Gus Henderson has been appointed chief revenue officer at Global Champions, the rights-holder to equestrian sport’s Longines Global Champions T…
Equestrian
Finance & Law

The International Equestrian Federation (FEI) is to undertake a full examination of its income and expenditure in the first quarter of 2024 after conceding the economic situation in Europe remains fragile.
Equestrian
Sponsorship & Marketing

Swiss watchmaker Longines has stepped up its commitment to the International Equestrian Federation (FEI) by agreeing to become title sponsor of its revamped team series
Equestrian
Media

Global Champions, the rights-holder to equestrian sport’s Longines Global Champions Tour (LGCT) and Global Champions League (GCL), has turned to the WePlay digital marketing agency in a bid to significantly b…
Equestrian
Governance

Ingmar De Vos has been re-elected to serve a third and final term as president of the International Equestrian Federation (FEI)
Equestrian
Events

The International Equestrian Federation (FEI) has announced that Abu Dhabi in the United Arab Emirates will host the rescheduled 2022 Endurance World Championship after the event was removed from the Italian…
Equestrian
Events

The International Equestrian Federation (FEI) is seeking a new location for the upcoming Endurance World Championship after terminating a hosting agreement with the Italian city of Verona
Equestrian
Media

Chinese streaming platform Migu and the International Equestrian Federation (FEI) have launched a dedicated equestrian channel after the platform secured exclusive rights to the FEI World Championships…
Equestrian
Events

The International Equestrian Federation (FEI) has awarded hosting rights to a number of its major finals and championships, with the Swiss and US cities of Basel and Fort Worth respectively securing multiple…
Equestrian
Governance

Ingmar De Vos is set to serve a third and final four-year term as president of the International Equestrian Federation (FEI), after being confirmed as the only candidate running in this year’s election. 
Equestrian
Media

Italy’s Ministry of Agricultural, Food and Forestry Policies (MiPAAF) has appointed Epiqa, a company controlled by betting and gaming operator Snaitech, to launch a new television channel focused on h…
Equestrian
Fan Engagement

The International Equestrian Federation (FEI) has renewed its social media and editorial agreement with the Redtorch agency for a further three years
Equestrian
Sponsorship & Marketing

The International Equestrian Federation (FEI) has extended its Official Nutrition Partner agreement with equine nutrition brand Cavalor for a further five years
Equestrian
Sponsorship & Marketing

Organisers of the Badminton Horse Trials have signed up confectionery company Mars Incorporated and its equestrian sponsorship brand, Mars Equestrian, as its new presenting sponsor