Equestrian
FEI removes OTT paywall and offers broadcasters free archive
The FEI, the international federation for equestrian sport, has removed the paywall from its FEI.tv streaming platform and is also providing free archive footage to broadcasters
“Equestrian sports really deliver for us” | Matthieu Baumgartner, Longines
Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.
Digital media expert Ruibal joins Horse & Country TV board
Claude Ruibal, the experienced digital sports media executive, has joined the board of Horse & Country TV (H&C), the international equestrian sports network
Horse & Country TV makes US move with EQSN streaming acquisition
International equestrian sports network Horse & Country TV (H&C) has acquired US equestrian streaming provider EQ Sports Net (EQSN), a deal it says will offer fans of the sport an experience unmatched…
Tennor takes over McCourt’s stake in Global Champions Tour
Global investment holding company Tennor has agreed a deal with the Global Champions Tour (GCT) and Global Champions League (GCL) equestrian series, acquiring a stake held by US businessman, Frank McCourt
Event Rider Masters engages Sunset+Vine in bid for linear TV broadcasters
Equestrian series Event Rider Masters has appointed sports production and media company Sunset+Vine as its global television distribution partner
Badminton Horse Trials sign deals, ‘unlikely’ to land title sponsor
Organisers of Badminton Horse Trials have signed what they claim are two significant sponsorship deals with Mars Equestrian and Science Supplements after admitting they are unlikely to secure a new title…
FEI expects over CHF30m in commercial revenues in 2020
The International Equestrian Federation (FEI) has budgeted a total of CHF30.2m (€27.1m/$30m) in commercial revenues in 2020, with the lion’s share continuing to stem from sponsorship agreements.
Herning and Pratoni del Vivaro land 2022 FEI World Championship events
The International Equestrian Federation (FEI) has awarded hosting rights to its World Championship events in 2022 to Herning, Denmark, and Pratoni del Vivaro, Italy, as part of a new strategy for the world…
Xtreme Polo League engages WarnerMedia to boost launch plans
The Xtreme Polo League has agreed a multi-year deal with US media conglomerate WarnerMedia, along with a host of broadcast partnerships, as it prepares to launch in Buenos Aires, Argentina
FEI adds Cavalor to sponsorship stable
The International Equestrian Federation (FEI) has agreed a sponsorship deal with Belgian-based equine nutrition brand Cavalor
Ten countries vying to host FEI World Championships in 2022
Ten countries have submitted bids to the International Equestrian Federation (FEI) to host World Championship events in 2022, with Riyadh in Saudi Arabia and the Italian capital of Rome having put forward…
Elevating the fan experience
In association with the Fédération Équestre Internationale
US Polo Association punches above its weight with $1.6bn licensing programme
The US Polo Association's disproportionate success in the category licensing looks to be attributable to a farsighted and disciplined strategy, mixed with a degree of good timing. Ben Cronin examines how it has built a $1.6bn annual business.
FEI sponsor Fosun pledges horse sport investment
The growth of equestrian sport across China is set to be accelerated by the commitment of Fédération Equestre Internationale partner Fosun International, which has pledged to invest in the skills and i…
Bordeaux lands equestrian showpiece
The International Equestrian Federation (FEI) has awarded hosting rights for the finale of the 2018-19 Driving World Cup to the French city of Bordeaux.
Versailles confirmed as setting for equestrian at Paris 2024
Versailles has been confirmed as the venue for equestrian events at the 2024 summer Olympic and Paralympic Games, despite strong lobbying from the French Equestrian Federation (FFE) for an alternative location.
Reining | Wild and western
He’s been called ‘The Horse Whisperer’. So skilled is Shawn Flarida astride a horse, that he has dominated the equestrian discipline of reining for the last two decades, winning gold medals at both individual and team events in most of the important competitions all the way up to the World Equestrian Games.