Esports
Fifa furthers post-EA Sports era with Konami deal
Fifa has further signalled its intent to move on from its long-standing relationship with EA Sports by agreeing a partnership with the US video game developer’s Japanese rival.
Nascar ups esports interest with innovative Blast sponsorship
US motor-racing series Nascar has signed a commercial deal with esports tournament organiser Blast, a rare example of a traditional sports property sponsoring a gaming one
G Fuel sponsorship hands equity stake to FaZe Clan
The media rights subsidiary of Los Angeles-based esports organisation FaZe Clan has acquired an equity stake in the energy drink G Fuel as part of a long-term sponsorship agreement between G Fuel and FaZe…
Guild Esports offered US investor rescue package
Guild Esports, the UK-based esports team organisation and lifestyle brand backed by David Beckham, has received a takeover approach from US investment management company DCB Sports
EXCLUSIVE: EA Sports poised to add Napoli, AS Roma to Serie A roster
EA Sports needs to agree deals with just four further teams to control the video game licensing rights to all 20 clubs in the Italian top flight.
IOC, Saudi Arabia in 12-year hosting deal for Olympic Esports Games
Saudi Arabia's emergence as the home for the esports and gaming industry has been underlined by the International Olympic Committee today awarding the country hosting rights to its new Olympic Esports Games event.
NBA gives 2K League dramatic facelift, makes job cuts
The NBA has undertaken a major revamp to its esports competition, the 2K League, turning it into an influencer- and celebrity-led digital entertainment business in a bid to halt dwindling audiences.
Pereira departs as IOC’s esports head
Vincent Pereira has stepped down as head of esports at the International Olympic Committee after two and a half years in the role, less than a month after the governing body announced plans to create the Olympic Esports Games.
Adidas returns to Saudi esports scene with World Cup sponsorship
Adidas has taken a significant sponsorship position at the inaugural edition of the Esports World Cup, taking place in Saudi Arabia next month
IOC readies Esports Olympics but ‘red lines’ remain on type of games
The International Olympic Committee has taken its most decisive action in esports after six years of assessing the industry, today (Friday) announcing plans to create the Olympic Esports Games
Brown swaps ECB for Blast as commercial director
Blast, the international esports tournament organiser, has appointed former England & Wales Cricket Board (ECB) commercial executive James Brown as its new commercial director
CoD League reforms end pro gaming’s US sports cosplay
ActivisionBlizzard, the publisher and operator of the Call of Duty League, has formally abandoned its dream of replicating the US professional sports model in esports, waiving and refunding all franchise entry fees for the CoD League’s constituent teams in a bid to save the competition.
Riot Games promotes Mulhall to global esports role
Riot Games has promoted David Mulhall to a global role overseeing its entire esports sponsorship portfolio in recognition of his work building the commercial strategy for the Valorant Esports property.
ESL FACEIT agrees deal to develop Saudi esports masterplan
ESL FACEIT Group has agreed a wide-ranging five-year deal with Qiddiya City that will see it play a key role in the development of a gaming and esports district in Saudi Arabia.
G2 Esports appoints Logitech G’s Christiansson in leadership shift
G2 Esports, one of the few profitable teams in the gaming industry, has appointed former Logitech G and Dreamhack executive Henning Christiansson to be its new commercial director as it looks to move on from a period of upheaval.
In-game digital buys becoming key revenue stream for esports teams
A shift in the esports revenue distribution model away from prioritising sponsorship to focus more on in-game digital purchases is set to become the new norm, industry experts have predicted.
Sony becomes founding partner of Saudi-backed Esports World Cup
The Sony Group has announced a multi-year agreement to become a founding partner of the Saudi-backed Esports World Cup, which takes place this summer in the kingdom’s capital city, Riyadh.
Rollbit adds FaZe Clan esports sponsorship to expanding portfolio
Cryptocurrency casino Rollbit has signed a ‘multi-million dollar’ shirt sponsorship with Los Angeles-based esports organisation FaZe Clan in a deal focused outside the US.