Esports
OL Groupe secures LDLC naming rights deal for new arena
OL Groupe, the owners of French football club Olympique Lyonnais, has signed an arena naming rights agreement with technology retailer LDLC
Huya acquires exclusive rights for LoL Demacia Cup
Chinese streaming platform Huya has acquired exclusive media rights in China for the 2021 edition of the upcoming League of Legends 2021 Demacia Cup esports competition
American Express extends PSG deal, backs esports team
Payment services giant American Express has renewed its sponsorship of Paris Saint-Germain, with the new deal to incorporate the French Ligue 1 club’s esports team.
Huya adds ESL Gaming events to esports offering
Chinese digital platform Huya has acquired exclusive rights in the country to events sanctioned by esports organisation ESL Gaming
IESF picks Indonesia as host for 2022 World Championships; discusses GAISF membership
The International Esports Federation has announced that the Indonesian territory of Bali will host its 2022 World Championship Finals
Sportfive to create US-focused esports unit
Global agency to develop American team to service growing sector
DRL extends run of dealmaking with Nacon pact
Drone racing property partners with French gaming products maker
Southeast Asian Esports Federation unveiled, multiple events planned
A new esports confederation, the Southeast Asian Esports Federation, has been established by national esports federations from the region
MPL hires industry veteran McCloskey to oversee US market
Esports and gaming organization looks to advance global expansion
EA hires former City Football Group executive Willoughby
Games publisher Electronic Arts has appointed Damian Willoughby as vice-president, partnerships, working in its 'Competitive Gaming Entertainment' team
Riot Games to open trio of remote production centres
US-based video games developer, publisher and esports tournament organiser Riot Games has launched a new production venture that will see three remote broadcast centres developed across the world, beginning…
ESL and Immutable X launch carbon-neutral CS:GO NFT platform
Esports company and events organiser ESL Gaming has announced that it will collaborate with non-fungible token (NFT) platform Immutable X to develop a carbon-neutral, gas-free NFT solution for the ESL…
ONE Esports agrees sponsorships with FWD, Marriott, McDonald’s
Southeast Asia-based esports event organiser and media platform ONE Esports has agreed three new sponsorship deals, with insurer FWD, hotel loyalty programme Marriott Bonvoy, and fast food chain McDonald's
Indian Super League launches eISL esports competition
Football's Indian Super League is launching a new esports competition next month in partnership with EA Sports, based on the FIFA 22 game
ESL Pro League sells three more team slots for nearly $20m
The ESL Pro League has sold three team franchise positions to the BIG, Furia and Heroic professional esports outfits for a combined total of nearly $20m (€23.2m).
IMG to distribute global media rights to PGL esports tournament
Esports tournament organiser PGL has appointed the IMG agency to distribute its media rights globally for its PGL Stockholm Major 2021, which will be held in Sweden for the first time since 2014
Aser unites with Ninjas in Pyjamas for esports JV
Sports, media and technology investment platform Aser Ventures has teamed up with Swedish esports organisation Ninjas in Pyjamas to launch Shinobi Sports — a joint venture that will offer a suite of m…
Gaming Matters | ONE Esports aims to bring sports-quality storytelling to gaming
ONE Esports, the offshoot of Asian mixed martial arts promotion ONE Championship, wants to bring the kind of high-quality storytelling around athletes and competitions that traditional sport has perfected over decades to the gaming industry.