Esports
EA extends FIFPro deal amid ongoing Fifa discussions
Electronic Arts, the parent company of video game developer EA Sports, has agreed a long-term extension to its licensing deal with FIFPro, the global union of professional football players, as it continues…
Zwift to continue staging UCI’s Cycling Esports World Championships
The International Cycling Union (UCI) has opted to extend its association with fitness company Zwift for the staging of the second edition of its Esports World Championships next year
Solary esports team adds Lutti in latest Sportfive-brokered deal
French esports team Solary has signed confectionery brand Lutti as a sponsor in a deal brokered by the Sportfive agency
Indian gaming and sports media firm Nazara raises $42m
Nazara Technologies, an Indian company operating in the esports, gaming and sports media sectors, has raised $42m (€36m) from investors.
Former Schalke esports head Reichert joins Excel Esports
Tim Reichert, the former head of esports for German 2. Bundesliga team FC Schalke 04, has joined British gaming team Excel Esports as its esports director
Dentsu strengthens position in gaming space with launch of Dentsu Gaming
Japan-based marketing group Dentsu has created an agency sub-brand Dentsu Gaming to help better serve brands targeting sponsorship and engagement opportunities within the gaming space
NBA 2K League expands to Mexico with DUX Gaming partnership
The NBA 2K League is expanding to Mexico and Latin America for the first time with an agreement to award Spain-based esports organization DUX Gaming an expansion team for the 2022 season
Veloce announces Versus Ultra Series in collaboration with Codemasters
London-based motorsport technology company Veloce has partnered with video game developer Codemasters to launch a new global esports league, the Versus Ultra Series
Sportfive brokers Fnatic front-of-shirt deal with Asos
Global esports brand Fnatic has signed a new deal with Asos, marking the online fashion retailer's entry into the esports market as the organisation's official retail fashion partner, with the brand also…
Sportfive, Ubisoft present first in-game watch integration in Far Cry 6
The Sportfive agency has teamed up with video game developer Ubisoft to develop an in-game integration of a Hamilton watch as part of the soon-to-be-released Far Cry 6 title
PSG’s Thai esports affiliate signs Bangchak as major sponsor
Thai petroleum and energy conglomerate Bangchak has signed up as the first major sponsor of PSG Esports ROV, an esports team linked to French Ligue 1 football club Paris Saint-Germain
Cryptocurrency exchange backs Fnatic in ‘milestone’ $15m deal
Fnatic, the London-based esports organisation, has struck a five-year deal worth more than $15m (€12.8m) with cryptocurrency exchange Crypto.com.
The deal names Crypto.c
Blast Premier secures Hebrew-language deal with Israel’s Gaming Channel
Esports tournament organiser Blast Premier has agreed an exclusive Hebrew-language deal with the Gaming Channel, Israel’s first 24/7 linear esports and gaming channel.
Mobile Premier League reaches unicorn status with new funding
Esports organization more than doubles prior valuation from February
GEF names host cities for first Global Esports Tour, signs FACEIT deal
The Global Esports Federation has announced that Los Angeles, Riyadh and Dubai will host events during the inaugural season of its Global Esports Tour, while FACEIT has been engaged as a strategic partner…
Michelle Harrolle, USF | Universities rising to the challenge of educating esports leaders
Michelle Harrolle, director of the University of South Florida's Vinik Sport & Entertainment Management programme, writes that universities have a chance to get in on the ground floor by offering cutting-edge education to the esports leaders of the future.
Wolves owner Fosun acquires Chinese esports team Chongqing QGhappy
English Premier League club Wolverhampton Wanderers has entered Asian esports tournament the King Pro League after the club’s owner, Chinese conglomerate Fosun Sports, acquired Chinese esports team Chongqing Q…
Sportfive named exclusive commercial agency for Riot Games in Southeast Asia
The Sportfive agency has been appointed as the exclusive commercial representative for video game developer Riot Games for its localised feeds across Southeast Asia