Esports
Financial pressures see Schalke sell LEC esports licence for €26.5m
German football club Schalke 04 has sold its licence for a starting place in esports’ League of Legends European Championship (LEC), citing the financial impact on its business model of Covid-19 and i…
Douyu retains Blast Premier streaming rights in China
Esports tournament organiser Blast Premier has extended its exclusive media rights deal with Chinese streaming service Douyu for an additional year
Samsung sponsors Beckham-fronted Guild Esports, Ralph Lauren backs G2
Guild Esports, the esports organisation that boasts David Beckham as an investor-influencer, has signed consumer technology brand Samsung as its official display partner in the UK and Ireland
Reading FC aligns with Rival to build esports community
Gaming platform development company expands roster of team partners
Uefa to launch Euro 2020-themed tournament on Fortnite
Uefa has agreed a deal with Epic Games to create a Euro 2020-themed in-game tournament in the publisher’s popular Fortnite title.
TSM claims esports record with FTX naming rights deal
US esports organisation TSM has agreed a 10-year naming rights deal with cryptocurrency exchange FTX, adding that the $210m (€172.7m) valuation represents a record for the esports industry.
Canal Plus strikes deal to take eSportsONE to Ethiopia
The eSportsONE channel from Sport1, the German sports broadcaster, is now available in Ethiopia following a distribution agreement reached with pay-television broadcaster Canal Plus
Professional Fighters League, G2 Esports strike NFT deals
The Professional Fighters League mixed martial arts organisation and the G2 Esports organisation have become the latest sports properties to delve into the world of non-fungible tokens (NFTs) through agreements…
Dignitas secures unique LCS naming rights partnership with QNTMPAY
Esports organization Dignitas has secured a wide-ranging partnership with Canada-based digital bank QNTMPAY, which will include its League of Legends Championship Series (LCS) team being rebranded as "D…
Fnatic raises $17m in funding round led by Marubeni
Fnatic, the London-based esports organisation, has announced a $17m (€13.9m) funding round led by Japanese conglomerate Marubeni Corporation.
ESL adds Shopify to sponsorship portfolio
Esports company ESL Gaming has signed global e-commerce company Shopify as a new sponsor
Formula 1 signs fan pack agreement with Rocket League developers Psyonix
Formula 1 has signed a licensing based deal with video game developer Psyonix, creator of the popular Rocket League video game
IESF secures Immun Active as sponsor, Etihad Airways enters esports
The International Esports Federation (IESF) has signed vitamin drink Immun Active as a sponsor.
The brand becomes the official beverage partner of the IESF across a long-term agreement
HyperX signs up with Valorant Champions Tour in CAA Sports-brokered deal
HyperX, the gaming division of Kingston Technology Company, has become a founding partner of Riot Games’ Valorant Champions Tour.
ESL follows Intel renewal with extension and expansion of DHL deal
Logistics company DHL has extended its official logistics partner contract with esports organisation ESL Gaming
Activision CEO Kotick agrees to 50-per-cent pay cut in contract extension
Bobby Kotick, the chief executive of esports organization Activision Blizzard, has agreed to halve his base salary as part of an extended contract until March 31, 2023
Huya secures five-year $311m rights deal for LoL events in China
Chinese streaming platform Huya has signed an exclusive five-year media rights deal with China’s League of Legends operator Tengjing Sports and will pay a total of CNY2.013bn ($311m/€256.7m)
ES1 acquires non-exclusive rights for eLigue1
ES1, the French channel solely devoted to esports, has agreed a non-exclusive deal with the Ligue de Football Professionnel, the governing body for French football, to broadcast eLigue1