Esports
ESPN app, website to broadcast ‘Madden Bowl: Draft Edition’
ESPN will broadcast the inaugural Madden NFL 21 Bowl: Draft Edition, which is taking place on May 2 and 4, via its app and website.
MediaCom strengthens gaming commitment with new practice
Sports talent and marketing agency MediaCom has launched a full-service practice dedicated to esports and gaming
ESL Gaming and Intel to invest over $100m into esports under sponsorship renewal
ESL Gaming, the world’s largest esports event organiser, has renewed its showpiece sponsorship contract with technology giant Intel.
Sport1 renews Activision Blizzard deal in Germany, adds rights for European channel
German sports broadcaster Sport1 has extended and expanded a rights agreement with esports organisation Activision Blizzard to include coverage of several competitions on its eSports1 and eSportsONE channels
Semper Fortis Esports completes AQSE listing, names Harris as chairman
Semper Fortis has become the first esports organisation to launch on the Aquis Stock Exchange Growth Market, announcing that it had completed its £2.55m ($3.74m) listing today.
One Esports Dota Singapore final hits 1.1m viewing peak
A peak concurrent streaming audience of 1.1 million watched the One Esports Dota 2 Singapore Major final earlier this month
Premier League launches esports competition in China with Tencent, EA Sports
The English Premier League has launched an esports competition in China, strengthening its ties with Chinese streaming platform and internet giant Tencent
IOC steps into esports with five international federations, game publishers
The International Olympic Committee has this morning announced that it has partnered with five international sports federations, game publishers and DreamHack Sports Games to launch the first-ever, Olympic-licensed…
Veloce looks towards further expansion with latest pre-IPO funding round
Rupert Svendsen-Cook, chief executive of motorsport technology group Veloce, tells SportBusiness about the company's plans to launch an IPO and how the events of 2020 have fast-tracked some of its ambitions.
Nivea secures naming rights for FIFA 21 Australian E-League
Skincare brand Nivea has signed a naming rights deal with the EA Sports FIFA 21 E-League set to take place next weekend (April 23-24)
Blast Premier agrees flurry of media-rights deals for 2021
Esports tournament organiser Blast Premier has reached eight new international media rights deals for the 2021 season
GRID Esports seeks to build on US expansion with fresh funding
GRID Esports, a provider of data solutions for the esports and gaming industry, has secured $10m (€8.4m) in Series A funding as it seeks to continue its push into the US marketplace.
The Masters looks to engage fans, expand reach with EA Sports partnership
Augusta National is looking to engage fans and expand the reach of The Masters by securing a partnership with Electronic Arts which enables the iconic golf tournament to be featured in a video game for …
Fnatic turns to Sportfive to find new main jersey sponsor
Fnatic, the London-based esports organisation, has recruited Sportfive to exclusively find its next front-of-jersey sponsor
Sony’s PlayStation5 named official console of NBA 2K League
The NBA 2K League has announced a multiyear partnership with Sony Interactive Entertainment that makes PlayStation5 the official console of the National Basketball Association's esports property
Team Flash appoints experienced sports exec Chew as CEO
Southeast Asian esports organisation Team Flash has appointed as chief executive Mark Chew, an experienced sports industry executive with a background at firms including Singaporean pay-television broadcaster…
Foster assumes CEO role at Global Esports Federation
The Global Esports Federation (GEF) has promoted Paul J. Foster to become its first chief executive
Riot Games’ European sponsorship head Dechelotte on the move
Alban Dechelotte, Riot Games’ head of partnerships and business development in Europe, the Middle East and Africa, has left his role at the esports event organiser and video game developer.