Esports

ESPN will broadcast the inaugural Madden NFL 21 Bowl: Draft Edition, which is taking place on May 2 and 4, via its app and website.

Sports talent and marketing agency MediaCom has launched a full-service practice dedicated to esports and gaming

ESL Gaming, the world’s largest esports event organiser, has renewed its showpiece sponsorship contract with technology giant Intel.

German sports broadcaster Sport1 has extended and expanded a rights agreement with esports organisation Activision Blizzard to include coverage of several competitions on its eSports1 and eSportsONE channels

Semper Fortis has become the first esports organisation to launch on the Aquis Stock Exchange Growth Market, announcing that it had completed its £2.55m ($3.74m) listing today.

A peak concurrent streaming audience of 1.1 million watched the One Esports Dota 2 Singapore Major final earlier this month

The English Premier League has launched an esports competition in China, strengthening its ties with Chinese streaming platform and internet giant Tencent

The International Olympic Committee has this morning announced that it has partnered with five international sports federations, game publishers and DreamHack Sports Games to launch the first-ever, Olympic-licensed…

Rupert Svendsen-Cook, chief executive of motorsport technology group Veloce, tells SportBusiness about the company's plans to launch an IPO and how the events of 2020 have fast-tracked some of its ambitions.

Skincare brand Nivea has signed a naming rights deal with the EA Sports FIFA 21 E-League set to take place next weekend (April 23-24)

Esports tournament organiser Blast Premier has reached eight new international media rights deals for the 2021 season

GRID Esports, a provider of data solutions for the esports and gaming industry, has secured $10m (€8.4m) in Series A funding as it seeks to continue its push into the US marketplace.

Augusta National is looking to engage fans and expand the reach of The Masters by securing a partnership with Electronic Arts which enables the iconic golf tournament to be featured in a video game for …

Fnatic, the London-based esports organisation, has recruited Sportfive to exclusively find its next front-of-jersey sponsor

The NBA 2K League has announced a multiyear partnership with Sony Interactive Entertainment that makes PlayStation5 the official console of the National Basketball Association's esports property

Southeast Asian esports organisation Team Flash has appointed as chief executive Mark Chew, an experienced sports industry executive with a background at firms including Singaporean pay-television broadcaster…

The Global Esports Federation (GEF) has promoted Paul J. Foster to become its first chief executive

Alban Dechelotte, Riot Games’ head of partnerships and business development in Europe, the Middle East and Africa, has left his role at the esports event organiser and video game developer.