Esports
Juniper Research: esports to become $3.5bn business
Firm projects roughly 70 per cent growth over next four years
Verizon expands Riot Games deal for LoL, Valorant esports
US telco Verizon has expanded its sponsorship agreement with video games publisher Riot Games to become the official 5G wireless and network service partner for both League of Legends and Valorant esports
DreamHack Sports Games strengthens eAllsvenskan relationship in new deal
Swedish Professional Football Leagues (SEF), the operating body of the top two divisions of domestic football, has agreed a new, long-term deal with esports company DreamHack Sports Games (DHSG) for i…
Sportfive, Riot Games and Freaks 4U Gaming team up for new esports series
The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series
Fnatic appoints former Getaround executive Foster as first CFO
London-based esports organisation Fnatic has appointed former Getaround executive Patrick Foster is its first chief financial officer
Team Liquid esports team launches virtual stadium concept to get closer to fans
The world's third-most valuable esports organisation, Team Liquid, is looking to harness its global fanbase through the development of a new virtual stadium concept.
Adidas dips a toe into esports with effervescent ‘ocelote’ as its guiding star
Sportswear giant Adidas has partnered with G2 Esports in an effort to learn how it can become an authentic part of gaming culture. Callum McCarthy examines the strategy behind the deal.
Former ESL executive Allen launches esports-focused commercial agency
Charlie Allen, former director of global brand partnerships at esports organisation ESL, has launched Road House, a commercial agency focused on the esports sector
LVM invests in LEC sponsorship as Sportfive takes on activation role
Riot Games' League of Legends European Championship (LEC) has signed up another sponsor in German insurer LVM Versicherung
LEC upgrades KitKat to main sponsor in Sportfive-brokered deal
The League of Legends European Championship (LEC) has expanded its association with Nestlé’s global confectionery brand KitKat in a deal brokered by Sportfive.
IMG and Epic Games bring 23 football clubs into Fortnite
The IMG agency has worked with Epic Games to enable 23 football clubs to appear in the publisher’s popular Fortnite title.
Mastercard renews with Northern LoL Championship in content-led deal
Payment services brand Mastercard has renewed its sponsorship of the Northern League of Legends Championship (NLC) in a deal with esports company ESL Gaming.
DreamHack Sports Games recruits Steedman as chief commercial officer
DreamHack Sports Games, the company that creates esports leagues and tournaments for traditional sports leagues and properties, has recruited Scott Steedman as its chief commercial officer
Aldi France signs three inaugural esports deals in France, Lidl enters esports in Germany
Supermarket chain Aldi has taken its first steps into the esports market in France through 'official partner' deals with esports organisations Team Vitality and Solary, as well as the French League of…
Adidas takes further step into gaming sector with G2 Esports
Esports organisation G2 Esports has signed an agreement with global sportswear manufacturer Adidas
HyperX extends naming rights deal for the Esports Arena Las Vegas
Gaming technology brand HyperX has extended its exclusive naming rights agreement for the HyperX Esports Arena Las Vegas located on the Las Vegas strip
Le Coq Sportif steps into esports market with GameWard
French sportswear brand Le Coq Sportif has made its first step into the esports market by acquiring the kit supply rights at French esports club GameWard
Amazon Prime added to eSports1 distribution in Germany, Austria
German sports broadcaster Sport1 has reached an agreement for subscription streaming service Amazon Prime Video to carry its eSports1 channel in Germany and Austria