Esports
Global Esports Federation appoints Romero’s ISB to broadcast role
The Global Esports Federation has unveiled International Sports Broadcasting, the host broadcast company founded by experienced Olympic broadcast producer Manolo Romero, as its broadcast, content and …
Carriage of eSportsONE among Proximus’ slew of esports deals
Belgian pay-television broadcaster and telecoms operator Proximus has further enhanced its esports commitment through a carriage deal for the new eSportsONE channel, plus a series of other agreements
Fnatic signs Lavazza as brand makes first foray into esports
Esports organisation Fnatic has signed up Italian coffee brand Lavazza to its sponsorship portfolio.
The London-based Fnatic will collaborate with Lavazza on a marketing campaign named 'Icons of Italy'
Mondelēz-owned Stimorol brand to sponsor Blast Premier esports event
Mondelēz International-owned chewing gum brand Stimorol will sponsor the Blast Premier esports tournament’s Fall Final competition in December.
DFL and ESL to collaborate on development of Virtual Bundesliga
The German Football League (DFL) has entered into a strategic partnership with Sweden-based ESL, the world’s largest esports company, to further develop the Virtual Bundesliga.
Epic Games, Disney expand relationship to offer Fortnite players free Disney+ subscription
US video game and software developer Epic Games is expanding its relationship with the Walt Disney Co
Round-Up: Lanka Premier League pushed back, State of Origin TV flop, China’s colossal esports market, and more
The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota
Infront ramps up esports activities with Freaks 4U Gaming venture
The Infront agency has teamed up with esports agency Freaks 4U Gaming to launch a new platform in the German-speaking markets of Germany, Austria and Switzerland dedicated to gaming title Valorant
Sportfive named exclusive commercial rights partner to Team SMG
Esports organisation Team SMG has appointed Sportfive as its exclusive sponsorship agency
AC Milan launches esports team with QLASH; Marseille and Twitch double down
AC Milan is set to launch its own esports team after announcing a strategic tie-up with Italian esports organisation QLASH
GEF outlines plans for Global Esports Games, with Ruggiero and Song in key roles
The Global Esports Federation has announced its plans for next year’s inaugural Global Esports Games, including appointing Olympic Council of Asia vice-president Song Luzeng and Olympic ice hockey gold m…
Michele Bates King | College esports finds an inclusive, growing niche on campus
Dr. Michele Bates King, lecturer in speech and director of esports at William & Mary, discusses the growth of collegiate esports both at the Virginia-based institution and elsewhere
Learfield IMG College, EA create ‘unprecedented’ esports league
The Learfield IMG College agency has teamed up with video game developer Electronic Arts to create Level Next, a new intercollegiate esports league
Sport1 steps up esports commitment with new pan-European channel
German sports broadcaster Sport1 will launch a new pan-European esports channel on November 3 following the launch of the eSports1 channel in its home market at the start of 2019
VSPN eyes global expansion after Tencent-led funding round
Shanghai-based esports solutions provider Versus Programming Network (VSPN) has raised close to $100m (€85m) in a Series B funding round led by Chinese digital platform Tencent.
Inter Miami, St. Louis City to join eMLS in 2021
Inter Miami CF and St. Louis City SC will join Major League Soccer's esports property eMLS for the 2021 season.
The move gives MLS expansion club St
Former Electronic Arts marketing executive Bunge joins Riot Games
Riot Games, the publisher behind the League of Legends title, has appointed former Electronic Arts executive Jason Bunge as its first chief marketing officer
Uefa announces second edition of Uefa eEuro esports tournament
Uefa has announced plans for a second edition of its Uefa eEuro tournament, with the final of the esports event planned to coincide with the climax of the real Uefa European Championships in London next…