Esports
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Astro-owned eGG Network launches APAC esports racing series
Southeast Asian esports channel eGG Network, owned by Malaysian pay-television broadcaster Astro, has teamed up with former Formula One driver Alex Yoong's Axle Sport to launch an online-only racing series…
Unipublic and Rouvy team up for La Vuelta Virtual
The Vuelta a España has become the latest cycling showpiece to launch a virtual version as it prepares to commence its delayed 2020 edition today (Tuesday).
Lodewick assumes Nørrelund role as DreamHack Sports Games CEO
DreamHack Sports Games, the company that creates esports leagues and tournaments for traditional sports leagues and properties, has named Roger Lodewick as its new chief executive
Huya-DouYu merger to create Chinese gaming streaming giant ‘worth $11bn’
Huya has agreed a deal to acquire fellow live streaming service DouYu in a stock-for-stock merger deal that is set to create a live online gaming streaming giant in China
IBM makes esports entry with Overwatch League
Global technology company IBM has signed a wide-ranging agreement with the Overwatch League, with the deal including presenting partner rights to the esports competition’s ongoing Grand Finals.
In-game sponsorship inventory improves League of Legends sales proposition
Figures from the esports and sponsorship industry examine the impact of Riot Games' decision to launch in-game advertising within its League of Legends series. Matthew Williams reports.
TikTok takes up front-of-jersey position at Tundra Esports
Chinese video-sharing network TikTok has signed up as the new ‘Principal Partner’ of London-based esports organisation Tundra.
Swedish esports start-up G-Loot secures $56m investment
G-Loot, the Swedish esports start-up, has announced that it has closed its latest funding round after attracting investment of SEK500m ($56m/€47.45m).
Global Esports Federation unveils global events portfolio
The Singapore-based Global Esports Federation has announced a portfolio of global events at its inaugural Connected @Townhall session
Vlastelica steps down as Overwatch League commissioner
Pete Vlastelica is stepping down from his roles as Activision Blizzard's chief executive of esports and Overwatch League commissioner to move into a new "entrepreneurial" role within the organization.
Activision Blizzard offers Overwatch, Call of Duty teams franchise-fee deferments
Esports organization Activision Blizzard is reportedly allowing Overwatch League and Call of Duty League teams to defer franchise fee payments following the devastating financial impact of the global Covid-19…
MTG’s DreamHack and ESL combine forces in merger
DreamHack and ESL, the two eSports event organisers owned by the Sweden-based Modern Times Group, have merged organisations and will operate under a company to be known as ESL Gaming
Corporate partners unveiled for Madden NFL 21 Championship Series
EA Sports Madden NFL 21 Championship Series (MCS21) will have the most corporate partners in the esports competition's history, it has been announced.
Esports grouping adds international federations to membership
The Global Esports Federation has added the World Karate Federation, the International Modern Pentathlon Union (UIPM), and the International Canoe Federation as members
Riot Games signs up Mercedes-Benz for LoL as car brand grows presence in esports
Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series
Riot Games signs Bose as latest League of Legends sponsor
Riot Games has added electronics specialists Bose as a sponsor of its League of Legends esports global events. The deal covers the World Championship, Mid-Season Invitational and All-Star Event
GEF aiming to bring ‘credibility, legitimacy and prestige’ to esports
The Global Esports Federation, which launched in Singapore last December, is bidding to play a global leadership role in the development of esports and is founded on the ideas of "credibility, legitimacy…