Esports
Fokus Clan sign Adidas as kit supplier in Infront-brokered deal
German esports team Fokus Clan has signed global sportswear brand Adidas as its kit supplier
Turner Sports unveils blockchain sports video game brand Blocklete Games
Turner Sports has entered the blockchain ecosystem with the debut of the innovative online sports video gaming brand Blocklete Games
Ninja returns to Twitch in multi-year exclusive streaming deal
Esports superstar Tyler “Ninja” Blevins has signed a multi-year deal to stream on the Amazon-owned Twitch platform following the recent shutdown of Microsoft’s Mixer service.
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Beckham’s Guild Esports announces IPO
Guild Esports, the esports team and talent development company partially owned by David Beckham, has announced its intention to launch an initial public offering on the London Stock Exchange this Autumn
Formula 1 launches mobile esports competition
Formula 1 has launched a global esports competition based on the F1 Mobile Racing game.
The competition is open to anyone who downloads the free game which is played on mobile devices
SportQuake creates new agency to tap esports sponsorship growth
Football sponsorship agency SportQuake is launching a specialist esports sponsorship agency, Esportquake, to operate across the esports ecosystem
MTG appoints new president and CEO, Inglot named CS:GO Pro League commissioner
Esports entertainment company Modern Times Group (MTG) has promoted Maria Redin to group president and chief executive, while Alexander Inglot has been appointed as the first commissioner of the ESL’s C…
Round-Up: Tokyo flame on display, Platini meets prosecutor, Indonesia recognises esports, and more
The Tokyo Olympic flame went on display at the Japanese Olympic Museum next to the National Stadium, the main venue for next year's Games
Post Malone acquires stake in Envy Gaming
Post Malone, the popular American rapper, singer, songwriter and record producer, has acquired an undisclosed stake in leading esports organization Envy Gaming
Sportfive devises esports campaign for Henkel’s got2b
An esports-focused advertising campaign in Germany from consumer goods company Henkel has been devised by Sportfive, the agency that recently established its global esports unit
Dignitas creates new platform to support females in gaming
Latest move closely follows fellow HBSE initiative to fight systemic racism
Spotify strikes broad-based audio deal with LoL
Audio streaming service looks to break new ground in esports content
Riot Games signs up Cisco to multi-year League of Legends sponsorship
Video game publisher Riot Games and Cisco have signed a multi-year sponsorship making the technology brand the ‘Official Enterprise Networking Partner’ of League of Legends Esports.
Sportfive to roll out esports operations globally with Gyllensvärd given key role
The Sportfive agency has established an international esports unit, naming Eike Gyllensvärd to the newly-created position of executive vice-president of global esports partnerships.
DMAX acquires Turkish rights to four CS:GO tournaments
DMAX, the Turkish arm of international media group Discovery, has acquired the rights to four top-tier CS:GO tournaments
Round-Up: Chinese sponsors exit English football deals, Seoul shuts out fans again, Uighur group calls for Beijing 2022 rethink, and more
Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
Beckham’s Guild Esports appoints MediaCom as consultant
Guild Esports, the global esports company co-owned by David Beckham, has appointed MediaCom Sport & Entertainment to work as a consultant across its global partnerships strategy
Blast follows Riot Games in cancelling NEOM partnership
Esports tournament organiser Blast has mutually terminated its deal with Saudi future city project NEOM in response to anger from teams, staff and fans. Callum McCarthy examines where the deal went wrong.