Esports
Verizon ramps up esports presence with LCS sponsorship
US-based mobile network Verizon has signed a three-year deal to sponsor Riot Games’ League of Legends Championship Series (LCS).
NBA 2K League adds four brands to make 13-strong roster
The NBA 2K League, the professional esports league co-founded by the NBA and Take-Two Interactive Software, has signed up four new sponsors – taking its roster to a record 13 sponsors for 2020.
Fiba to stream new esports event on Facebook, Twitch and YouTube
The International Basketball Federation (Fiba) has launched a new esports competition, which it will stream coverage of across its Facebook, Twitch and YouTube channels
Barstool Sports forms esports team
Barstool Sports, the often-controversial sports and culture media company, has formed an esports team called Barstool HooliganZ
Griezmann heads all-star line-up for Orsen’s Solidarity Challenge
Sports marketing agency Orsen has revealed the line up of figures from across the world of sports and entertainment who will compete in its Solidarity Challenge, an initiative created in partnership with…
Round-Up: Joshua-Fury deal, T20 World Cup decision delayed, US Open measures deter players, and more
Boxers Anthony Joshua and Tyson Fury have agreed terms for two world heavyweight title fights, promoter Eddie Hearn has said - Sky Sports
Mad Lions sign Kappa sponsorship and e-commerce deal
Esports team Mad Lions has signed up global sportwear company Kappa as its kit supplier.
As part of the deal, the brand will provide kit worn by all competitors across all Mad Lions teams in Europe
ESPN and Eurosport among broadcasters for virtual Le Mans 24-hour
International sports broadcaster ESPN and Discovery-owned sports broadcaster Eurosport lead a cohort of broadcasters who will broadcast the first-ever virtual 24 Hours of Le Mans race
Sport1 extends carriage deal with Vodafone’s GigaTV
German sports broadcaster Sport1 has signed a new long-term carriage deal with Vodafone, through which the Sport1+ and eSports1 channels will continue to be available on the telco’s GigaTV platform.
BBC picks up rights to W Series esports league
UK public-service broadcaster the BBC has acquired rights to the W Series’ new esports competition, which launches tomorrow (Thursday).
The BBC will cover the 10-race series on its digital platforms.
Levi’s and KitKat make esports sponsorship moves
Fashion brand Levi's has signed as a supplier of the Prime League, the official League of Legends league from Riot Games for all players in Germany, Austria and Switzerland
MyCujoo strengthens CBF ties with e-Brasileirão deal
Football streaming platform MyCujoo has ramped up its association with the Brazilian Football Confederation (CBF) by agreeing a deal to live stream its esports competition
LG Electronics USA signs monitor and jersey deal with Evil Geniuses
LG Electronics USA has signed with esports organisation Evil Geniuses to make the consumer electronics company's LG UltraGear brand the team’s Official Gaming Monitor.
Gfinity and Abu Dhabi Motorsport Management to launch new esports championship
Esports and gaming solutions provider Gfinity has signed a five-year deal with Abu Dhabi Motorsport Management (ADMM), operator of Formula 1’s annual Abu Dhabi Grand Prix, to design, develop and deliver a…
Round-Up: Esports fed appoints commercial commission, MotoGP Asian races decision, CAA signs ‘The Leech’, and more
The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives
Round-Up: F1 ‘will continue’ after a positive Covid-19 test, Top 14 season terminated, Team WE-Madame Figaro tie-up, PSL crisis, and more
Formula One will not cancel a race this season even if a driver tests positive for Covid-19, series chief executive Chase Carey has said - BBC
Douyu secures Blast Premier streaming rights in China
Chinese streaming platform Douyu has acquired broadcast rights to esports’ Blast Premier 2020 Counter Strike tournament.
MTG’s Bjørk appointed COO of DreamHack Sports Games
DreamHack Sports Games, the company that creates esports leagues and tournaments for traditional sports organisers, has appointed Mark Bjørk to the role of chief operating officer.