Esports
Pringles extends with ESL across multiple markets
Snack brand Pringles has extended its sponsorship of ESL esports competitions across multiple markets, including Germany, Poland and the Nordics
Round-Up: NRL restart reaction, Serie A gets restart date, first live EPL matches for BBC, Sri Lanka’s Carlton returns, and more
Australian commentators hailed rule changes in the National Rugby League that led to an exciting game as the 2020 season got back underway yesterday with the Parramatta Eels beating the Brisbane Broncos…
3 Group telco brands sign up with MotoGP eSport Championship
Telco brands under the 3 Group umbrella will sponsor the MotoGP eSport Championship in a three-year deal, from 2020 to 2022
Riot Games offers banner advertising during LoL matches
Esports publisher Riot Games will offer arena banners as an asset for sponsors of its League of Legends series for the first time
Round-Up: Sri Lanka scraps stadium, OnePlus-Fnatic cricket initiative, Sunwolves in Australia ‘unlikely’, and more
Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP
Hummel makes esports debut in kit deal for Astralis teams
Esports organisation Astralis Group has signed up Danish sportswear company Hummel as its new kit and apparel supplier
Orsen launches Solidarity Challenge to raise funds for WHO’s Covid-19 response fund
Sports marketing agency Orsen has announced the launch of the Solidarity Challenge, an initiative created in partnership with video game developer Konami to raise funds on behalf of the Covid-19 Solidarity…
Virtual 24 Hours of Le Mans event launched
Automobile Club de l'Ouest, organiser of the 24 Hours of Le Mans motor racing event, has teamed up with the World Endurance Championship and Motorsport Games, the racing game developer and esports specialist,…
Round-Up: Singapore GP questions, AFL training starts, Taiwan admits more fans, and more
The promoter of the Singapore Formula One Grand Prix has said it would be "unfeasible" for it to stage a race with no fans. The race is scheduled for September 20
Blast’s €12.5m funding to accelerate streaming platform plans
Esports tournament organiser Blast has secured €12.5m ($13.5m) in a funding round led by Rocket Software chief executive Johan Gedda.
Dentsu Aegis Network’s MKTG reinforces esports division
Dentsu is to extend its reach in esports, establishing its own division through its subsidiary MKTG, part of the Dentsu Aegis Network, the Japanese conglomerate’s media and digital marketing communications a…
Pro League’s roaring audience growth is welcome damage limitation for ESL
Even as Covid-19 took a terrible toll on ESL’s event business, it helped the 11th season of the Pro League become the most viewed in its history. Callum McCarthy reports on how organisers put the event together despite the pandemic, and what its success suggests for esports' wider outlook.
IMG expands esports licensing footprint in exclusive Ubisoft deal
IMG has been selected as the first exclusive licensing agency for Ubisoft-developed video game franchises Assassin’s Creed and Tom Clancy’s Rainbow Six Siege in Europe and Asia.
One Championship signs up tech sponsors, explores ‘closed-door’ events
Mixed martial arts and esports promotion, One Championship, has completed four sponsorship deals with technology companies for the rest of 2020
BT Sport and BBC turn to esports content
UK broadcasters BT Sport and the BBC have turned to broadcasting esports content in a further sign of the sports rights market’s adaptation to the absence of traditional live sport during the current C…
European Leagues unveils Stay2Score esports competition
The Association of European Professional Football Leagues has announced plans for a new esports competition, Stay2Score, launching this week
Marinescu assumes IESF presidency as Webster stands down
The International Esports Federation has named Vlad Marinescu as its new president after Colin Webster gave up the presidency
Sportradar adds Overwatch and Call of Duty leagues to integrity portfolio
Sports data and content company Sportradar has added esports competitions Overwatch League and Call of Duty League to its portfolio of integrity services properties