Esports
‘Undervalued’ Southeast Asian esports properties battle on amid Covid-19
Chris Tran, head of esports in Southeast Asia for League of Legends publisher Riot Games, and Mark Chew, managing director of marketing agency Reddentes Sports, spoke to SportBusiness about the pandemic's impact, how more broadcasters are considering esports content, and said esports remains undervalued in the region.
Riot Games removes bloody imagery from game to placate sponsors
Esports tournaments featuring game developer Riot Games' new title Valorant will be required to remove graphic bloody images from gameplay
Overwatch League adds Xfinity as presenting sponsor
Professional esports league, the Overwatch League, has signed up internet service provider Xfinity to its sponsorship portfolio
Research shows growing interest in esports gambling
Research from global consumer research agency 2CV and market researcher ProdegeMR has revealed that esports gambling revenue is set to double from $7bn (€6.5
Nascar begins to expand audience with iRacing Pro Invitational Series
Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.
BMW signs with multiple esports teams in ‘milestone’ alliance
Luxury car brand BMW has signed sponsorship agreements with five of the world’s leading esports teams.
DreamHack, Riot and Telia unite for Northern LoL Championship
Esports organisation DreamHack, video game developer Riot Games and telecoms operator Telia have teamed up to launch a Northern European arm of the League of Legends Championship
Tencent-backed Global Esports Federation names Foster as COO
The Global Esports Federation has announced the appointment of Paul J. Foster to the role of chief operating officer
MLB, MLBPA create players-only esports league
New gaming competition follows quickly developing movement across the sports industry
TUDN, Liga MX team up for player-only esports competition
TUDN, the United States-based Spanish-language sports network, has teamed up with Liga MX to broadcast the Mexican top-flight league's new esports competition, the “eLiga MX by BBVA Tournament."
BeIN secures rights to PSG esports tournament in multiple territories
BeIN Media Group, the international pay-television broadcaster, has acquired rights in a number of territories to the All at Home Gaming Cup, a new esports competition launched by French Ligue 1 side Paris…
Nascar’s Wallace loses Blue Emu sponsorship after quitting esports race
Nascar driver Darrell ''Bubba'' Wallace has lost the sponsorship of pain-relief brand Blue Emu after angrily quitting an esports event
Gaming products maker HyperX ramps up presence with esports teams and tournaments
HyperX, one of the world’s biggest PC peripheral makers, has struck new esports sponsorship deals in the UK and US.
Activision Blizzard ‘in talks’ over linear TV deal for Overwatch League
US-based interactive entertainment company Activision Blizzard has held talks with NBC Sports Group over the possibility of returning its Overwatch League esports competition to US linear television, it…
Formula One’s virtual grands prix are a silver lining during dark times
The race’s popularity among young fans, both new and existing, has shown F1’s senior executives that video games and esports can be central to engaging under-25s.
USL secures ESPN distribution for Rocket League competition
The United Soccer League has secured ESPN distribution for the new Rocket League esports competition it has created to help fill the void during the sports shutdown enforced by the Covid-19 pandemic.
Right Formula’s Fenwick: Smart and paid digital campaigns offer cut through in Covid-19 crisis
Brands must be “smarter than ever” in landing their messages on digital platforms during the global Covid-19 crisis, according to a sports consultancy head.
IESF and AESF align on esports development
The International Esports Federation (IESF) and Asian Electronic Sports Federation (AESF) have signed a memorandum of understanding to develop esports in Asia and globally