Esports
Riot Games: Exclusive country-by-country rights sales don’t suit esports
Sport’s traditional model of the exclusive territory-by-territory sale of media rights is not one that fits esports, according to a leading executive from Riot Games, the esports event organiser and v…
HotForex title sponsors Santos esports team in SportQuake-brokered deal
Forex and commodities broker HotForex has signed a one-year title sponsorship deal with Santos e-Sports, the official esports division of Brazilian football club Santos
“We will not accept putting our content behind a paywall” | Jamie Lewin, Riot Games
Media rights are the fastest-growing revenue stream in esports – particularly in Asia – but, according to Riot Games’ head of strategic partnerships Jamie Lewin, they’re still a secondary target for game publishers. Kelvin Tan reports.
DAZN delves into esports in Brazil with Blast Premier deal
DAZN, the OTT subscription streaming service, has added esports to its offering in Brazil by agreeing a rights deal for the 2020 season of the Blast Premier global tournament series
Gareth Bale partners with 38 Entertainment to launch esports venture
Real Madrid superstar Gareth Bale has unveiled the launch of his own esports team, Ellevens Esports, in partnership with 38 Entertainment Group
Coronavirus latest: Tokyo 2020 dismisses cancellation reports, SportAccord, Overwatch League and more
Tokyo 2020's organisers have dismissed reports that this summer's Olympics might be cancelled or postponed due to the coronavirus outbreak
Nent adds Denmark’s eSuperliga rights, secures joint ownership
The Nordic Entertainment (Nent) Group has acquired exclusive rights in the Nordic region to Denmark’s eSuperliga esports tournament through a deal that also makes it a joint owner of the competition.
Broadcasters seek better esports scheduling and world feed given rising rights fees
Leading European broadcasters of esports competitions have called for improved guarantees over scheduling and the world feed to be provided by organisers and promoters in order to justify rising rights…
TV2 makes long-term commitment to Telialigaen
Norwegian free-to-air broadcaster TV2 has agreed a four-season extension to its rights deal for the Telialigaen, the country’s national esports league.
Zurich enters esports with Fokus Clan, deal brokered by Infront
German esports team Fokus Clan has signed up multi-national Zurich Insurance Group to its growing sponsorship portfolio
February sporting events in China cancelled or under threat due to coronavirus
Several major sporting events in China and Asia have been postponed, cancelled, or under threat due to the coronavirus outbreak
Call of Duty signs multiple sponsors for new league, League of Legends adds KitKat
The Activision Blizzard-owned Call of Duty League has added several sponsors ahead of its inaugural season
Activision Blizzard teams up with Google, YouTube for esports properties
US interactive entertainment company Activision Blizzard has agreed a wide-ranging strategic relationship with Google through which the internet company’s video-sharing platform, YouTube, will become t…
League of Legends Championship Series lands Bud Light as beer sponsor
US beer brand Bud Light has agreed a deal to sponsor the League of Legends Championship Series (LCS)
MTG share price falls as proposed Huya joint venture shelved
Esports entertainment company Modern Times Group (MTG) has seen its share price take a near 14-per-cent hit after announcing the termination of a proposed strategic joint venture with Chinese live-streaming…
Fnatic hires former Riot executive to lead India operations
UK-based esports organisation Fnatic has hired Nimish Raut to lead its work in India.
The afkgaming
China’s Huya to stream League of Legends tournaments
Chinese live-streaming platform Huya has acquired rights for the League of Legends esports organisation’s North American Championship Series and European Championship.
NBA 2K League qualifying event set for Seoul
Basketball gaming competition the NBA 2K League is hosting a qualifying event for its 2020 League Draft in Seoul, South Korea on January 20 and 21