Esports
Nike backs esports giant T1 in Lagardère-brokered deal
US sportswear company Nike has agreed a sponsorship deal with South Korean esports organisation T1 Entertainment & Sports
Ex-adidas marketing chief McCammon wants to make Excel Esports a ‘truly British’ product
The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…
Fifa eClub World Cup heads to Milan
The 2020 edition of the Fifa eClub World Cup will take place in the Italian city of Milan, it has been announced today (Wednesday).
It will mark the first time that Milan has hosted the esports event
Super League Gaming partners with Wanda Cinemas to host esports events in China
Over 700 Wanda Cinemas across China are set to hold esports events over the coming years after the chain’s owner, Dalian Wanda Group, struck a partnership with American esports company Super League Gaming.
Riot Games and Redd+E to distribute LoL Pacific Championship Series media rights
Games publisher Riot Games and agency Redd+E have agreed a deal to distribute media rights for the inaugural 2020 Pacific Championship Series in Southeast Asia, Taiwan, Hong Kong and Macau.
BT joins esports sponsorship scene with major Excel deal
UK telco BT has today (Friday) made its first move into esports sponsorship through a major multi-year agreement with UK-based organisation Excel Esports
Maincast secures ESL Pro Tour rights in Russia and CIS
Esports broadcast and content production company Maincast has secured exclusive rights in Russia and CIS markets, including Ukraine and Georgia, to esports properties operated by ESL and DreamHack
DreamHack extends Sport1 rights deal, signs Blizzard tie-up with ESL
German sports broadcaster Sport1 has renewed its agreement with esports organisation DreamHack, with content to be distributed across its eSports1 pay-television channel
Lyon makes esports move with Team LDLC tie-up
French Ligue 1 football club Olympique Lyonnais has reached an agreement with LDLC Event, which operates the Team LDLC esports outfit for Groupe LDLC, in a move designed to strengthen the team’s presence i…
Former adidas marketing chief McCammon and Fnatic’s Sleijffers join Excel Esports
UK-based esports organisation, Excel Esports, has appointed adidas’ former director of global marketing Robin McCammon to be its chief commercial officer while Wouter Sleijffers, a former chief executive o…
Kappa titles Royal Never Give Up’s Dota 2 team
Chinese esports organisation Royal Never Give Up (RNG) has signed a title sponsorship deal with Italian sportswear brand Kapa for its Dota 2 team.
Under the deal, RNG will be rebranded as Kappa
One Championship signs multiple sponsorship deals across MMA and esports
Mixed martial arts and sports organisation One Championship has signed “strategic partnerships” with at least 13 global brands ahead of the 2020 season.
ESL’s UK chief operating officer departs as downsizing takes effect
Rob Black, the chief operating officer of ESL UK, has left his position amid layoffs at the regional arm of the European esports tournament organiser and production company
International Esports Federation elects new board as Marinescu retains seat
The International Esports Federation (IESF) has elected its new board, which will comprise six members from six different nations
AOC extends backing of G2 Esports
Esports organisation G2 Esports has renewed its sponsorship deal with gaming monitor provider AOC
Blake Broadcasting agrees multi-territory rights deal with ESL and DreamHack
Media company Blake Broadcasting (BBN) has agreed a multi-year deal to broadcast ESL and DreamHack esports tournaments in the United States, Canada and Asia, with the exception of China
Deutsche Telekom claims landmark esports investment with SK Gaming
German telecoms giant Deutsche Telekom has claimed a first with the acquisition of a 25-per-cent stake in German esports organisation SK Gaming
TeamSpeak connects with Overwatch League
Online communication services provider TeamSpeak has agreed a three-year deal to become an official supplier to esports competition the Overwatch League