Esports
Tencent-backed Global Esports Federation launches in Singapore
The Global Esports Federation (GEF), a new world federation for esports backed by Chinese technology company Tencent, was launched yesterday in Singapore
New role for Nørrelund at MTG’s DreamHack, Lodewick named co-CEO
Sweden-based media company Modern Times Group (MTG) has reshaped its esports company, DreamHack, by forming a new entity, while former Team Marketing media rights sales executive Roger Lodewick has been…
European Tour partners with DreamHack for first foray into esports
The European Tour has announced that it is set to launch golf’s first esports series, the European eTour, in partnership with esports events organiser DreamHack and games developer Topgolf Entertainment G…
TBS to showcase Fifa 20 content through ELeague tie-up
US media company Turner Sports’ ELeague esports property has agreed a wide-ranging tournament and content distribution deal with Electronic Arts focusing on the games developer’s Fifa 20 football title.
Infront brings Afflelou on board for Team Vitality
French optical products and hearing aids manufacturer Afflelou Group has become a sponsor of esports organisation Team Vitality through a deal brokered by the Infront agency
Alibaba co-founder Tsai invests $10m in G2 Esports
Alibaba co-founder Joseph Tsai has become a minority investor in G2 Esports, one of the top European esports teams, through a $10m (€9m) investment in the organisation.
Juventus and Astralis partner to form esports team
Italian Serie A club Juventus has partnered with Astralis Group, one of the world's most successful esports organisations, to create a new esports team
IOC to form ‘two-speed’ esports strategy
The International Olympic Committee (IOC) has agreed on a “two-speed approach” regarding its esports strategy, reiterating its stance that it will only consider games simulating sports.
Lotto backs Spanish esports outfit Team Queso
Italian sportswear brand Lotto has agreed a deal to sponsor Spanish esports organisation Team Queso.
From next year, players and staff at Team Queso will wear Lotto apparel
ESL looks towards centralisation with layoffs in France, Spain
ESL, Europe's biggest esports tournament organiser, has said that it has cut a number of jobs at its offices in France and Spain as it moves to centralise its global operations to locations in Germany…
Bilibili seals three-year China broadcast deal for League of Legends World Championship
Chinese video sharing and online-gaming website Bilibili has sealed a three-year deal for exclusive broadcast rights to Riot Games' annual League of Legends World Championship, its winning bid of ¥800m …
Astralis to set esports first with IPO
Astralis Group has announced plans to launch an initial public offering in a move that would mark a first for a professional esports team
Riot Games in talks over first LEC presenting sponsor
Riot Games, the esports event organiser and video game developer, is moving closer to securing its first-ever presenting sponsor for the League of Legends European Championship (LEC)
Kowalski swaps athletics for esports in Global Masters festival role
Frank Kowalski, the German athletics executive who headed up the organising committee for Berlin’s 2018 IAAF World Athletics Championships, has become the managing director of Ally4Ever Event, the German e…
Lagardère Sports adds sponsor to Solary esports team’s portfolio
French esports team Solary has added interactive platform ObjectifCode as a sponsor in a deal brokered by Lagardère Sports France, an arm of the international sports marketing agency.
Singapore-based Esports Pro League signs eGG rights deal
The newly-launched Esports Pro League (ESPL) has signed a broadcast partnership with eGG Network, Southeast Asia’s largest esports television channel.
Sony acquires rights for real and virtual X1 Racing League
Sony Pictures Networks has acquired media rights in the Indian subcontinent for the country's new X1 Racing League motorsports series, and its sister esports competition X1 Racing eSports
TV2 to broadcast Telialigaen playoffs and finals
Norwegian free-to-air broadcaster TV2 has acquired the rights to broadcast the latter stages of a number of events in Norway’s national esports league.