Esports
Eredivisie engages DreamHack to develop esports league
The Eredivisie, the top division of Dutch club football, has partnered with esports event organiser DreamHack with the goal of creating the world’s leading EA Sports Fifa 20 league.
Rakuten Viber backs e-Ligue 1, LFP highlights 3.5m social media following
Messaging service Rakuten Viber has signed a three-year deal with e-Ligue 1, the esports offshoot of the Ligue de Football Professionnel (LFP), the French football league
Oppo enters esports with 5-year League of Legends deal
Online battle arena video game League of Legends has signed Chinese Mobile Phone producer Oppo as its first Official Smartphone Partner
UCI to launch esports World Championships through Zwift link-up
The International Cycling Union (UCI) has signed a wide-ranging Memorandum of Understanding with online training and racing platform Zwift, through which it will develop cycling esports and hold a first-ever…
Manchester City teams up with US esports giant
English Premier League football club Manchester City has built on its presence in esports by agreeing what it claims is an innovative partnership with US esports and entertainment organisation FaZe Clan
City Football Group agrees Global Partnership with EA Sports
Video gaming brand EA Sports has signed a global partnership with multi-club owner City Football Group to become the Official Gaming Partner of Manchester City, New York City and Melbourne City
Esports first for Louis Vuitton with League of Legends partnership
Luxury goods brand Louis Vuitton has signed a partnership deal with video games publisher Riot Games for its League of Legends esports platform
Esports and gaming heavyweights get behind new network
A new esports network has launched with the backing of a number of high-profile names from within the industry, including Ariel Horn and Ben Kusin
The Rise of eFootball in China – Andrew Collins, Mailman Group
As esports have exploded in China over the past decade, eFootball, now a category itself, is undergoing a meteoric rise in the mainland.
Team SoloMid to build $13m esports training center in Los Angeles
Venue to be the largest esports training facility of its kind in North American upon opening
Former Liberty Global Central Europe chief invests in Veloce Esports
Eric Tveter, former Central Europe chief executive of telco Liberty Global, has become a major investor and the first chairman of London-based start-up Veloce Esports.
Event partners agree deal to launch $700,000 Shanghai Masters esports event
The Shanghai Esports Association signed deals with event partners to formally launch the 2019 Esports Shanghai Masters, the city's first esports league, which will take place in Jing'an Sports Centre between…
MTG eyes greater monetisation of esports rights with ESL Pro Tour
Media company Modern Times Group (MTG), which owns the ESL and DreamHack esports organisations, has moved to increase the monetisation of sponsorship and media rights in professional gaming with the launch…
MTG boosted by Huya investment in ESL
Chinese live-streaming platform Huya has today (Monday) agreed a strategic joint venture with Swedish media company Modern Times Group (MTG) that will see it acquire a minority stake in the latter’s e…
Streetwear brand BAPE launches apparel with PUBG video game
Popular streetwear brand Bape has launched a series of apparel and accessories with PC and console video game, PlayerUnknown’s Battlegrounds (PUBG).
China Unicom partners with Tencent gaming division to advance 5G integration into esports
Chinese state-owned telecoms group China Unicom and technology conglomerate Tencent's gaming division has signed a strategic co-operation agreement to build "5G esport laboratories" to accelerate progress…
LA, Florida franchises added to Call of Duty League
Activision Blizzard Esports has announced that Misfits Gaming and Kroenke Sports & Entertainment have acquired franchise slots for its new Call of Duty league
Konami partners with Uefa for eEuro 2020, signs Serie A deal
European football’s governing body Uefa has partnered with Konami to launch an esports tournament themed around next year’s European Championships, while the Japanese video game developer has tied up …