Esports

Experiential marketing agency Engine Shop has today (Monday) announced the acquisition of The Gamer Agency (TGA), an esports strategy, event production and development company.

The National Collegiate Athletic Association has partnered with marketing and consulting firm Intersport to explore the role of esports within the college sports system.

Multi-territory commercial and pay-television broadcaster Modern Times Group has launched a $30m (€25.3m) investment fund that will target US and European online gaming companies.

Spanish Formula One motor-racing star Fernando Alonso has launched his own esports team through a partnership with Swiss consumer technology brand Logitech and Spanish organisation G2 Esports.

NBA basketball franchises the Houston Rockets, Cleveland Cavaliers and Golden State Warriors will enter teams in next year’s League of Legends North American League Championship Series, it has been confirmed.

Nigel Eccles has announced he is quitting as the chief executive and co-founder of daily fantasy sports operator FanDuel in order to launch a new esports company.

Esports company eFootball.Pro, which was founded by Spanish footballer Gerard Piqué, has partnered with video game developer Konami to launch a new professional esports competition.

World Sailing has unveiled plans to enter into the esports market by forming the first virtual World Sailing Championships.

Tobias Sherman, previously global head of esports at WME-IMG, has joined forces with a group of former senior colleagues at the agency to establish a new game studio, with the aim of creating a competitive esports-focused title.

US technology company Intel has today (Friday) revealed plans for two esports events in Korea ahead of the 2018 winter Olympic Games in Pyeongchang.

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US video game developer Riot Games is set to introduce a franchise system for its European League of Legends Championship Series amid a raft of proposed changes that aim to bring it in line with its North American counterpart.

Fifa, football’s global governing body, has joined forces with EA Sports to launch a new esports competition based on the video game developer’s ‘Fifa 18’ title.

The New York Yankees Major League Baseball franchise has entered the esports sector through an investment partnership with Vision Esports, the parent company of the Echo Fox, Twin Galaxies and Vision Entertainment properties.

US video game developer Activision Blizzard has awarded the final three franchise spots for its new Overwatch League to the cities of Philadelphia, Dallas and Houston.

Half of the cities polled by event hosting consultancy firm, TSE, have said they plan to host an esports event with the next 12 months. Greg Pitcher looks at the reasons why cities want to get on the gaming bandwagon.