Esports
Esports | Marketing in a publisher’s world
As endemic and non-endemic brands rush into partnerships with esports properties, they need to ensure they don’t infringe publisher intellectual property rights. Reed Smith LLP counsel Christopher Hoffman and associate Michael Strauss explain the dangers.
Not on location | Why the industry is failing to get a grip on internet piracy
As Pay TV broadcasters suffer significant drops in viewing figures, the need for rights holders and broadcasters to prevent location piracy is more pertinent than ever says David Briggs, chairman and co-founder, GeoGuard.
McLaren claims F1 first with esports initiative
McLaren has launched a new esports competition that will give gamers the chance to serve as an official simulator driver for the Formula One motor-racing team.
NBA details competing teams in new esports league
North American basketball league the NBA has confirmed the 17 teams that will participate in the NBA 2K eLeague, its new esports competition.
Scratching an itch | The secret of Twitch’s success
Nick Allen is vice-president of esports at Twitch, the leading social video platform and community for gamers and video game culture. Here he explains the appeal of the platform and how it monetises streamer content.
AFL targets entry into esports market
The AFL is set to become the latest major sports organisation to enter into the esports sector, with the Aussie rules football league planning on launching a new tournament later this year.
FISU and IeSF partner on esports promotional drive
The International University Sports Federation (FISU) has signed a Memorandum of Understanding with the International e-Sports Federation (IeSF) in a move designed to promote esports within the youth sports sector.
Esports to receive medal status at Asian Games
The Olympic Council of Asia (OCA) has entered into a strategic partnership with the Alisports division of Chinese e-commerce giant Alibaba that will lead to esports featuring as a medal competition at the 2022 edition of its showpiece multi-sport event, the Asian Games.
Flagship esports arena to open in Las Vegas
Allied Esports and Esports Arena have announced that they are to establish a new dedicated esports venue in Las Vegas, Nevada, in the US.
Genius Sports partners with esports organisation
Sports data and technology company Genius Sports has entered into a partnership with esports organisation FaceIt in a move designed to increase fan engagement in, and safeguard the integrity of, the latter’s Esports Championship Series (ECS).
Austrian Bundesliga to launch esports competition
The Austrian Bundesliga is to become the latest top-tier club football league in Europe to launch its own esports competition.
Avoiding golf’s mid-life crisis
HSE Cake managing director Jim Dowling argues that as golf chases new fans it shouldn't throw the Mercedes out in favour of a gold-plated Lamborghini
SXSW | Where film, comedy and country music meet sport
Richard Clarke reports back from the recent SXSW show in Austin, Texas, where he was impressed by the development of esports and the size of WWE’s social media department.
WESA moves to clamp down on multi-team ownership in esports
The World Esports Association (WESA) has introduced a ban on multi-team ownership as part of a number of regulations introduced to further professionalise esports.
Partnership signed to enhance integrity of esports industry
The European division of the International Centre for Sport Security (ICSS) has partnered with the Esports Integrity Coalition (ESIC) in a move that is designed to enhance the integrity of the rapidly developing esports industry.
India set for professional esports league
Mobile gaming company Nazara Games has announced plans to launch a professional esports league in India.
League of Legends takes showpiece events to Brazil and China
Video games publisher Riot Games has announced that Brazil and China will host the two showpiece events for its League of Legends (LOL) series in 2017, with the season finale having the potential to set a new attendance benchmark for a major esports event.
Esports | Games in Spain
Dermot Ledwith looks at how brands are tapping into esports in the Spanish market.