Esports
Hyperice joins Guild Esports roster
Recovery technology company Hyperice has signed a one-year ‘Official Wellness Technology Partner’ deal with Guild Esports.
Guild Esports signs Coca-Cola to global deal in European esports first
Guild Esports, the David Beckham-backed esports organisation, has become the first European esports team to sign a global sponsorship deal with The Coca-Cola Company
WBSC appoints Konami to develop baseball video game, esports competition
The World Baseball Softball Confederation (WBSC) has appointed Japanese entertainment conglomerate Konami to create a new baseball video game and develop an international baseball esports competition
Riot Games taps AWS to enhance esports broadcasts
Video game developer Riot Games has appointed Amazon Web Services to enhance esports broadcasts and transform how its content is created and distributed
Sportfive adds Singapore-based Ampverse to esports portfolio
Asian esports and Web3 organisation Ampverse has appointed the Sportfive agency as its exclusive global commercial representative
ONE Esports unveils Apac esports and gaming show Gamer’s Paradise
Esports and gaming promoter ONE Esports is today launching a new television show, Gamer's Paradise, in partnership with presenting sponsor Marriott Bonvoy
Abu Dhabi lands Blast Premier World Final hosting deal
Esports entertainment company Blast has announced that its Blast Premier World Final will head to Abu Dhabi for the first time in December, as part of a three-year deal struck with Abu Dhabi Gaming
ONE strikes ‘long-term’ content development agreement with Media City Qatar
Group ONE Holdings, the parent company of Asian mixed-martial arts promotion ONE Championship and esports venture ONE Esports, has signed a memorandum of understanding with Doha-based media campus Media…
Elisa steps up esports commitment with ESL Gaming rights deal
Finnish telco Elisa has agreed a deal with esports organiser and media company ESL Gaming for exclusive Finnish language media rights to the ESL Pro Tour for Counter-Strike: Global Offensive (CS:GO)
FanClash completes $40m funding round
Indian fantasy gaming platform FanClash has completed a $40m (€38m) funding round.
Star India makes esports commitment with Nodwin Gaming deal
Indian esports organisation Nodwin Gaming has agreed a rights deal with pay-television broadcaster Star India for the Battlegrounds Mobile India Masters Series
Blast Premier names four sponsors ahead of Spring Final
Esports competition Blast Premier has signed sponsorship deals with gaming PC brand Omen, Magnum ice cream, lifestyle brand Moche and business service provider Teleperformance ahead of this week's Spring…
Santander makes esports entrance with League of Legends sponsorship
Banco Santander has signed a contract to become a main sponsor of Riot Games’ League of Legends tournaments in Europe and Latin America.
Dubai to host 2025 Global Esports Games
The Global Esports Federation (GEF) has awarded Dubai the hosting rights for the 2025 edition of its flagship event, the Global Esports Games
DAZN moves for Blast Premier rights in over 100 territories
Esports entertainment company Blast has expanded its global broadcast reach after agreeing a rights deal with multi-platform subscription broadcaster DAZN
Saudi Arabia to stage two-month esports festival
Saudi Arabia is to stage a two-month gaming festival, which will include esports tournaments with a $15m (€14m) prize pool and performances from international artists, the Saudi Esports Federation has a…
Galaxy Racer claims esports first with Quint investment
Dubai-headquartered esports and lifestyle organisation Galaxy Racer (GXR) has claimed a first by partnering with and investing $25m (€23.2m) in the flagship token of cryptocurrency company Quint.
Singapore to host Dota 2’s The International
Singapore will host one of esports' biggest events later this year, as Dota 2's annual world championship, The International, makes its second visit to Asia