Esports
NYXL names Sportfive as commercial sales agency
New York-based esports organisation NYXL has appointed Sportfive as its exclusive worldwide commercial sales agency
CAA Sports to represent T1 esports team
South Korea-based esports team T1 Entertainment & Sports has appointed CAA Sports, the Los Angeles-based international marketing agency, as its exclusive sponsorship and endorsement representative
Sportfive renews Fnatic sales deal, teams up with Alfa Romeo on LVP sponsorship
The Sportfive agency has strengthened its relationship with Fnatic by becoming the official sales agency for the London-based esports organisation on future global partnerships
Infront teams up with Epulze to establish new esports series in Southeast Asia
The Infront agency has agreed a multi-year deal with esports company Epulze to operate and establish a new tournament series in Southeast Asia
IOC ‘exploring possibility’ of esports festival as Bach talks up Singapore’s hosting credentials
The International Olympic Committee and the Singapore National Olympic Council have announced they are “exploring the possibility” of staging a “festival of virtual sports and gaming” in Singapore next ye…
Blast Premier and TSC launch 2023 host selection process
Blast Premier, the esports tournament organiser, has started the host selection process for its 2023 season and will work with The Sports Consultancy (TSC) to identify candidate cities
G2 Esports most influential overseas esports team in China says Mailman report
Berlin-based esports team G2 Esports is the most influential overseas esports outfit on Chinese social media platforms, according to the latest edition of the Esports Red Card Report by digital agency…
Global Esports Federation appoints IMG to strategic and commercial role
The Global Esports Federation has appointed the IMG sports and entertainment agency as a commercial consultant ahead of the Commonwealth Esports Championships in Birmingham later this year
Riot Games appoints ONE Esports to produce LoL: Wild Rift Champions content
Video game developer Riot Games has appointed ONE Esports, an arm of mixed martial arts promotion ONE Championship, to produce content for its League of Legends: Wild Rift Champions SEA esports tournament
Just Eat agrees Excel Esports sponsorship deal
Food delivery platform Just Eat has agreed a deal with British esports outfit Excel Esports
Epic Games receives $2bn investment from Sony, Lego owner Kirkbi
US-based video game and software developer Epic Games has announced a $2bn (€1.8
Mediapro targets Gen Z with new UBeat Live event
The Mediapro agency has announced plans for UBeat Live, a new festival-style event that will debut at the Fira de Barcelona Gran Via in the summer
ESL Gaming renewal positions esports among Monster Energy’s top-dollar sponsorships
Monster Energy’s deal with esports events organiser ESL Gaming last month immediately becomes one of the biggest in the energy drink brand’s sponsorship portfolio.
EA Sports appoints ONE Esports to organise 2022 EACC events in Southeast Asia
EA Sports has appointed ONE Esports, the esports division of Asian mixed martial arts promotion ONE Championship, to organise its 2022 EA Sports Champions Cup (EACC) events that begin next month
LaLiga to hold esports tournament in India sponsored by Hero Vired
LaLiga is to stage an esports tournament in India next month, the Spanish football league has announced.
The eLaLiga Trophy will be held virtually across India from April 9 to 26
Fnatic appoints ex-Premier League and Zwift executive Edmondson as CCO
Global esports organisation Fnatic has hired former Premier League and Zwift executive Craig Edmondson to be its chief commercial officer
Monster Energy builds on ESL Gaming platform
Monster Energy has signed an extension and expansion of its sponsorship agreement with the ESL Gaming esports organisation
UIPM unveils first stage of esports project with E-Laser Run mobile game
The International Modern Pentathlon Union (UIPM) has taken its first steps into the world of gaming with the launch of E-Laser Run, an app for Android and iOS platforms