Esports
Razer gaming chair brand joins Knicks Gaming roster
Hardware producer and lifestyle brand Razer has been named the official gaming chair partner of Knicks Gaming, the NBA 2K League franchise of Madison Square Garden Sports.
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Ex-Arsenal exec Kenny joins Blast Premier as managing director
Charlotte Kenny has been appointed as managing director of Blast Premier, the flagship tournament of esports entertainment company Blast
Rooter acquires exclusive media rights to Skyesports tournaments
Indian streaming platform Rooter has acquired exclusive media rights to esports and gaming tournaments promoted by Skyesports in a one-year deal with the South Asian esports promoter
Indian esports industry ‘set to be worth $143.3m’ by 2025
The esports industry in India is set to be worth Rs11bn ($143.3m/€131.4m) by the end of 2025, according to the president of the Federation of Electronic Sports Associations of India (FEAI).
Leeds United is latest to partner with Rival for esports community
EPL clubs looks to extend its brand further within gaming
ONE Esports and HSBC announce partnership
ONE Esports, the esports venture of Asian mixed martial arts promotion ONE Championship, has announced a new partnership with HSBC
Sportfive named global commercial sales agency of Misfits Gaming Group
The Sportfive agency has further deepened its involvement in the esports sector through a deal to become the exclusive global commercial sales agency of the US-based Misfits Gaming Group
Blast producing ePremier League
Esports entertainment company Blast has signed a deal to produce and deliver the 2021-22 edition of the ePremier League competition
Commonwealth Esports Championships to be held alongside Birmingham 2022
Birmingham will host the inaugural Commonwealth Esports Championships this summer, with the event to run alongside the English city’s staging of the Commonwealth Games.
NBA 2K League shakes up structure to better connect with online gaming community
NBA 2K League president Brendan Donohue tells SportBusiness why 3v3 tournaments and open qualifiers can help transform the National Basketball Association's esports property. Bob Williams reports.
Barbieri joins crypto gaming firm Liberty Gaming Guild
Experienced sports media executive Maurizio Barbieri has been appointed chief commercial officer at Liberty Gaming Guild, a company operating in the growing 'play-to-earn', crypto gaming sector
Record broadcast reach for Blast Premier after string of new deals
Esports entertainment company Blast has announced that its flagship tournament, Blast Premier, will have its widest distribution to date for its 2022 season
IMG retains PGL media rights role, named exclusive sponsorship agency
Esports tournament organiser PGL has extended and expanded its agreement with the IMG agency
Infront secures renewals for eSerie A ahead of 2022 season
Italy’s Lega Serie A has signed a renewed deal with snack bar brand Be-Kind which covers sponsorship of its esports league.
Bali named as IESF World Championships host despite WADA ban
The International Esports Federation has confirmed Bali will host its 2022 World Championship Finals, despite Indonesia being banned from hosting major sports events due to breaches of anti-doping rules
Sportfive unveils collaboration with esports player representation agency
The Sportfive agency has expanded its esports presence by entering into a strategic collaboration with Los Angeles-based gaming agency Bad Moon Talent
Nielsen and Fnatic study shows growing value of esports sponsorships
A new Nielsen Sports & Entertainment study demonstrates the rapidly improving value of esports sponsorships, claiming top level ROI for sponsors has more than doubled in the past two years.
MSE to develop dedicated esports center in Washington
Forthcoming gaming and hospitality venue located adjacent to Capital One Arena