Esports
2022 NBA 2K League Draft to be held virtually
The NBA 2K League has announced it is holding its Draft virtually for the second consecutive year.
The 2022 NBA 2K League Draft will be held on February 26 at 6 p.m.
PIF-backed Savvy Gaming acquires ESL Gaming in $1.05bn deal
Savvy Gaming Group, a gaming and esports company owned by Saudi Arabia’s Public Investment Fund, has agreed a deal to acquire ESL Gaming from Sweden-based Modern Times Group in an all-cash transaction g…
Tencent strikes esports tie-up with Olympic Council of Asia
Chinese technology and entertainment conglomerate Tencent has signed strategic partnerships with the Olympic Council of Asia and the Asian Electronic Sports Federation
Riot Games signs LEC sponsors, Immortals sell title rights to Progressive Insurance
Riot Games has renewed its sponsorship agreements with Red Bull, Warner Music and furniture company Secretlab for the 2022 League of Legends European Championship (LEC) season
ONE Esports and Samsung announce long-term partnership
ONE Esports, the esports venture of Asian mixed martial arts promotion ONE Championship, has announced a long-term partnership with electronics multinational Samsung
Microsoft to acquire Activision Blizzard in massive $68.7bn deal
Agreement to create world's third-largest gaming company by revenue
Guild Esports signs up Bitstamp in £4.5m three-year deal
David Beckham co-owned esports organisation Guild Esports has signed up cryptocurrency exchange Bitstamp as a sponsor
IOC appoints former ASO digital chief Pereira as head of virtual sport
The International Olympic Committee has concluded its search for a head of its gaming initiatives, appointing former ASO executive Vincent Pereira as its first head of virtual sport
ESL Pro League extends Louvre Agreement with 14 teams to 2025
The ESL Pro League esports organisation has extended its pioneering Louvre Agreement with 14 esports teams until the end of 2025
Parimatch extends Team Spirit shirt deal, L’Oréal Men Expert signs with Fnatic
Betting operator Parimatch has renewed its main shirt sponsorship with Russian esports organisation Team Spirit through 2022, with an option to extend at least until 2024
Sportfive adds China-based NetEase Games to esports portfolio
Chinese video game developer and publisher NetEase Games has appointed sports marketing agency Sportfive as its global business partner
Tezos-Team Vitality ink ‘one of the biggest’ sponsorship deals in European esports
Blockchain company Tezos has agreed a major three-year ‘Main Technical Partner’ deal with the French esports organisation Team Vitality, from 2022 to 2024.
New York Islanders establish Isles GT esports team
The National Hockey League's New York Islanders are entering the esports space for the first time with the creations of the Isles Gaming Team (Isles GT)
Maincast extends ESL Gaming rights in Russia, CIS to 2027
Esports broadcast and content production company Maincast has extended its media rights agreement with esports company ESL Gaming in Russia and the Commonwealth of Independent States for another four years
Sportfive adds Immortals sales role to growing esports portfolio
US-based esports organisation Immortals has appointed the Sportfive agency as its exclusive global commercial sales agency
China, UAE and US announced as Global Esports Games hosts
The Global Esports Federation has unveiled China, the United Arab Emirates and the United States as the next group of host nations for its flagship Global Esports Games
NBA 2K League unveils series of changes for 2022 season
The NBA 2K League has unveiled a series of changes for the 2022 season including a tournament-centric season structure, new 3v3 tournaments which amateur teams can participate in, and a significantly hi…
eMLS to stage in-person events in Cincinnati, Chicago and Austin in 2022
Major League Soccer's esports property eMLS is planning to resume in-person competition for the first time since February 2020, with live events planned for next year in Cincinnati, Ohio; Chicago, Illinois;…