Football
Inter returns to crypto sector with sleeve deal
The cryptocurrency sector’s strong presence in Italian football has been reinforced by Inter Milan’s new sleeve sponsorship deal with Gate.io.
UCL final free-to-air deal targeted in Spain
The Uefa Champions League final is likely to remain on free-to-air television in Spain for another three seasons after Team Marketing initiated a sales process, SportBusiness understands
Al-Nassr taps Sportfive to drive international sponsorship
Saudi Pro League football club Al-Nassr has hired the Sportfive agency to develop and lead the team's global sponsorship strategy as it seeks to attract more international brands.
Ligue 1, Serie A pivot to D2C in tough UK market
Ligue 1 and Serie A are taking different direct-to-consumer paths in the UK and Ireland as top European leagues seek alternative routes to rights monetisation amid tough media market conditions internationally.
Relevent appoints Bratches as chairman
Former ESPN and Formula 1 executive Sean Bratches has landed a new role as chairman of US-based sports marketing agency Relevent Sports.
Textor aims to sell Palace stake to pursue Everton takeover
American entrepreneur John Textor has announced his intention to sell his stake in Crystal Palace in order to pursue a takeover of fellow Premier League club Everton by his Eagle Football Holdings company
Supercup showcase for latest DFL tech aspirations
From a 10K world premiere to RefCam and in car-entertainment, the annual curtain-raiser in Leverkusen was the German Football League’s latest chance to show off its innovative side.
MNC nets Bundesliga rights in Indonesia
Media conglomerate MNC Group has secured Bundesliga rights in Indonesia just in time for the new season's start and replacing Mola TV as the rights-holder.
Djarum-owned Polytron takes Como sleeve rights
Newly promoted Como 1907 has allocated its sleeve sponsorship rights to an Indonesian consumer electronics brand owned by the Djarum Group that purchased the club in 2019.
Red Bull Mobile grows in Saudi with Al Hilal deal
Red Bull Mobile, the Red Bull-branded network provider that partners with different telcos in different markets, has become an official sponsor of Saudi Pro League champions Al Hilal
Ligue 1 Sunday highlights stay on TF1
TF1, the commercial broadcaster in France, has renewed its rights to a Ligue 1 magazine programme, to be aired on Sunday mornings throughout the season
LaLiga seeks five-season TV deal in Hungary
Broadcasters in Hungary have been invited to bid for LaLiga broadcast rights as the Spanish league looks to secure a new five-season agreement, SportBusiness understands.
Bundesliga extends multi-platform strategy in Brazil
The Bundesliga has opted for the status quo of exposure over exclusivity in Brazil with seven broadcasters in place for the 2024-25 season, which kicks off tomorrow.
Bayer 04 eyes stadium upgrades to meet sponsor demand
MG Motor’s decision to upgrade its sponsorship of Bayer 04 Leverkusen after just eight months is illustrative of the club’s growing commercial clout after a stellar unbeaten domestic season.
Man City adds to regional sponsors with Yili
Manchester City has today (Tuesday) announced Chinese dairy producer Yili Group as the sixth regional partner in its sponsorship portfolio
PIF deepens Concacaf ties with Riyadh Air deal
Just after Saudi Arabia's Public Investment Fund (PIF) announced a new partnership with Concacaf, Riyadh Air has unveiled a multi-year sponsorship with the football governing body.
EXCLUSIVE: Date set for DFL-DAZN showdown
The domestic media rights legal battle in Germany between the German Football League (DFL) and its incumbent broadcaster DAZN is set for a late September outcome
Shamrock threatens RTÉ ban for shunning European run
The absence of a centralised broadcast rights sales process for the playoff rounds of the Uefa Europa League has sparked a row in Ireland that could have ramifications for the domestic league