Football

Football
Media

BeIN Media Group has struck a new rights deal for the English Football League, covering 27 countries across the Middle East and North Africa, France, Australia and New Zealand
Football
Sponsorship & Marketing

Chelsea FC has avoided going into the new season without a single sponsor on its men’s first team shirt, having announced a late deal with entertainment discovery platform Fever which encompasses the sleeve sponsorship rights for both its men’s and women’s teams.
Football
Media

Late deals and blackouts for the season’s opening weekend of Italy’s Serie A and France’s Ligue 1 exemplify the tough market conditions internationally for rights-holders of even higher-tier properties. L
Football
Media

Extensive and exclusive Uefa club competition coverage in the Middle East and North Africa is set to remain on beIN Sports for the next three seasons, SportBusiness understands.
Football
Media

Romanian pay-television broadcasters Digi Sport and Prima Sport have acquired rights to Uefa’s three club competitions for the next three seasons.
Football
Sponsorship & Marketing

Qualcomm Technologies has registered a vote of confidence in Manchester United’s future by triggering an option to extend its Snapdragon brand’s main shirt sponsorship one year ahead of schedule.
Football
Finance & Law

Saudi Arabia's Public Investment Fund (PIF) has made its first move into football in the Americas, striking a multi-year partnership with Concacaf, the continental governing body for North America, Central…
Football
Media

DAZN hopes to reach 1.5 million subscribers in France within six months as it prepares to go live tomorrow (Friday) evening with Ligue 1 coverage
Football
Sponsorship & Marketing

Bank of America was today (Thursday) unveiled as a major sponsor for the 2026 men's Fifa World Cup, in what represents the governing body’s first high-level deal in the banking category.
Football
Governance

Women’s Professional Leagues Limited (WPLL) has taken over formal ownership of the top two tiers of English women's club football from the Football Association, with an all-female leadership team and f…
Football
Sponsorship & Marketing

SportBusiness understands the UK-based telco will agree a multi-season extension to its previous five-season deal, which ran from 2019-20 to 2023-24. 
Football
Sponsorship & Marketing

The Uefa Super Cup in Warsaw last night was the platform for Bet365 to finally unveil its global sponsorship of the Champions League, after more than a year-long negotiation process.
Football
Media

Saran Media has continued to build its European football portfolio, acquiring Serie A rights in a host of Central Asian and Eastern European territories in a mix of three- and five-season deals.
Football
Media

New World TV has added rights to both LaLiga and Serie A as the Togo-based pay-television broadcaster continues to amass European football rights in sub-Saharan Africa
Football
Media

Caliente TV has picked up Uefa Champions League rights in Mexico, a package originally headed for Paramount Global before its Latin American retreat gathered pace.
Football
Sponsorship & Marketing

Uefa has unveiled cryptocurrency exchange Crypto.com as the latest global sponsor of the Champions League, more than two years after a deal for the premier clubs competition fell through.
Football
Media

LaLiga and incumbent broadcast rights-holder beIN Media Group appear to have put any lingering quarrels to bed by signing off two rights agreements spanning the Middle East and North Africa, plus the Asia-Pacific…
Football
Media

The Uefa Women’s Euro 2025 is set for broad free-to-air coverage across the continent after the rights were secured by the European Broadcasting Union.