Football

CAF is looking to strike deals for its club competitions with broadcasters across sub-Saharan Africa and sell international rights not already awarded to beIN Sports and carved out of IMG's deal, SportBusiness understands.

DAZN has snapped up exclusive rights in Spain to Serie A for the next three seasons, ousting pay-television operator Movistar Plus.

Orange replaces rival Telefónica as the Spanish club's official telecommunications partner under a three-season deal

Lidl’s activation around its sponsorship of Euro 2024 has been vindicated after the German supermarket chain derived the most consumer recognition of all sponsors, according to a recent YouGov study.

The Thai League 1 has finally ensured its 2024-25 season will be shown on television by signing a deal with pay-television broadcaster TrueVisions

Betway has furthered its Premier League presence via a global betting partner deal with Manchester City to add to similar agreements with Arsenal and Brighton, plus its West Ham shirt sponsorship.

Ligue 1 club Olympique Lyonnais (OL) has defied the wider financial gloom in French football by announcing record revenues for the 2023-24 period after selling its OL Feminin women’s team and enjoying a large income spike from events at its Groupama Stadium.

Atalanta has profited from its rising commercial appeal on the back of winning the Uefa Europa League by landing a three-season shirt sponsorship with sparkling water brand Acqua Lete

VaideBet terminating its record shirt sponsorship of Corinthians has not dissuaded the Brazilian club from doing business with betting operators, with rival Esportes da Sorte stepping into the breach.

DAZN’s agreement for eight Ligue 1 fixtures per week has moved closer to completion but a sponsorship sales component of beIN Sports’ proposed deal for the remaining match continues to be worked through.

Endeavor Streaming has added to its portfolio of football clients in a deal to deliver Newcastle United’s new OTT service.

IMG has widened its remit with the Saudi Pro League (SPL) in a five-season production agreement that adds to its existing role in selling the competition’s international broadcast rights.

Italian football giant AC Milan has struck a deal with US sports data and analytics firm Kraft Analytics Group (KAGR) as it bids to better understand consumer behaviour and grow its fan base, with a particular…

Gambling firm Betway has today been announced as the new title sponsor of South Africa’s Premier Soccer League in a three-year deal worth around R900m (€45m/$49m).

LaLiga and Champions League winners Real Madrid has become the world’s first football club to break the €1bn ($1.08bn) barrier for annual turnover.

FedEx has extended as a global sponsor of the Champions League for a further three years, taking its association with Uefa past a decade, SportBusiness can exclusively reveal.