Football
Betting sponsors claim majority of EPL shirt fronts
Two seasons before the English Premier League bans betting firms from front-of-shirt sponsorships, more than half of teams have secured a betting shirt sponsor ahead of the 2024-25 campaign.
U-Next secures early start to Premier League era
Japanese streaming service U-Next has brought forward its Premier League rights deal by one season, after outgoing broadcaster SpoTV ended its contract a year early
Fifa hit with EC legal action over calendar
The battle for control of football’s international match calendar has intensified after European Leagues and Fifpro Europe announced legal action against Fifa, accusing the world body of repeatedly favouring its own competitions and commercial interests.
CFG advances content ambitions with Sony tie-up
CFG, owner of Manchester City, has signalled its intention to “remain at the forefront” of football-led content production through the strategic collaboration with Sony Pictures Television.
Mitre in as Nike lets go of A-Leagues ball supplier rights
Sporting goods giant Nike has ceded its ball supplier role with Australia’s financially troubled professional men’s and women’s football leagues to the English sports brand Mitre.
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Serie A, TNT Sports reach agreement on new deal
Serie A will remain part of TNT Sports’ offering in the UK and Ireland after an agreement was reached with the league, which has also now hammered out details of a betting rights renewal with Stats Perform, SportBusiness understands.
Strauss hints at more deals after Premier League entry with Liverpool
Germany-based workwear brand Strauss could expand its sponsorship portfolio after entering the Premier League football market via a deal with Liverpool
Rai nabs Serie A highlights in programming shake-up
Italian public-service broadcaster Rai has acquired non-exclusive Serie A highlights rights for three years as it makes changes to its longstanding domestic football coverage
Ekstraklasa free-to-air window certainty secured
Domestic free-to-air coverage of the Polish Ekstraklasa has been secured for the next three seasons, after a late sublicensing agreement was struck between pay-television's Canal Plus Polska and public…
Serie A sticks with CBS in the US in short-term renewal
CBS Sports has picked up its second piece of European football business in as many days, striking a two-season rights renewal for Italy's Serie A
Bolivia seeks to emulate Chile with own football league channel
The Bolivian Football Federation (FBF) is looking to establish an in-house channel to carry domestic league matches after deciding against launching a traditional media rights tender
New UWCL era to kick off with Two Circles in commercial box seat
The Two Circles agency and Uefa have finalised contracts for the global broadcast and sponsorship rights to the Uefa Women’s Champions League.
Caliente TV secures Ligue 1 rights across Latin America
France's Professional Football League (LFP) has opted for a digital-first strategy across Latin America, signing a three-season media rights deal with Mexico-based streamer Caliente TV
CBS ousts ESPN as EFL rights-holder in US
Media rights to the English Football League in its fast-growing market of the United States are switching to CBS Sports from ESPN ahead of the 2024-25 season, it was announced today (Thursday)
On Location nets 2026 World Cup hospitality contract, deals with MLS
Endeavor-owned On Location said it is bullish about the demand for premium sports' experiences in North America, after being appointed by Fifa as the official hospitality provider of the 2026 World Cup
EXCLUSIVE: EA Sports poised to add Napoli, AS Roma to Serie A roster
EA Sports needs to agree deals with just four further teams to control the video game licensing rights to all 20 clubs in the Italian top flight.
Puma extends sole Brazil kit supplier deal with Palmeiras
Amid interest from several rivals, Puma has extended its kit supplier agreement with Campeonato Brasileiro Série A club Palmeiras.
Argentina advances plans for football club privatisation
Argentina's government has issued a resolution that would allow private investment in football clubs, a move that would conflict with the statutes of the Argentinian Football Association (AFA).