Football
CazéTV adds more rights after strong Euro 2024 engagement
CazéTV has made the Uefa Women’s Euro 2025 its latest acquisition after exclusivity for 25 matches at Euro 2024 delivered strong engagement across multiple platforms in Brazil.
French football keen to douse fiery response to TV deals
The majority of French clubs have sought to calm the rhetoric emerging from some counterparts in response to the heavily criticised Ligue 1 rights sales as ructions begin to emerge with private equity investor CVC.
Saints, Spurs to market crypto sector on jerseys
Premier League pair Southampton FC and Tottenham Hotspur have turned to the cryptocurrency sector to fill key shirt sponsorship voids for the new season
Key commercial hire for Kosmos’ Kings League
Sports and media group Kosmos has hired Gorka Herrero Nebot from LaLiga as its international commercial director and head of global partnerships
FSG abandons Bordeaux bid, citing Ligue 1 woes
Fenway Sports Group (FSG) has blamed the “general economic context of French football” for ending its discussions to buy Ligue 2 club Girondins de Bordeaux.
Fifa starts over with Club World Cup rights tender
Fifa is inviting bids for broadcast rights to its revamped Club World Cup in different international markets after negotiations over a global streaming deal with Apple broke down
Euro 2024 triumph delivers RTVE most-watched match in 12 years
Viewership numbers soared during the Euro 2024 final in both Spain and the UK last night with RTVE netting its highest football audience since the Euro 2012 final.
EFL steps up content push with documentary RFP
The English Football League has issued an RFP for a documentary series as it builds on its latest international media rights deals and turns to content creation to boost the profile of its clubs in the US market.
IMG to identify AFA sponsors in APAC, supplants Wanda in China
The Argentinian Football Association has appointed IMG as its exclusive sponsorship agency in the Asia Pacific region (APAC), as part of a two-year deal that will run from 2025 to 2026.
Court rules FC Barcelona must abide by Nike contract
Nike is one of the club’s three top-tier sponsors, but president Joan Laporta in March ramped up the pressure on its kit supplier to either quit or pay more.
Albania’s TV Klan lands 2026 Fifa World Cup rights
TV Klan, the private television channel in Albania, has acquired exclusive rights to the Fifa World Cup in 2026.
Ligue 1 clubs accept DAZN-beIN bids, kill off channel plan
Clubs from France’s Ligue 1 finally have oversight of domestic broadcast rights revenues after they voted to approve five-year deals with DAZN and beIN Sports but remain in talks over escape clauses.
Uber splits strategy in new deals with LaLiga, Como
Uber has split its approach to its latest European football sponsorship deals, turning to its Uber Eats food delivery brand to sponsor Spain’s LaLiga but marketing its main ride-hailing app business in a shirt deal with Serie A side Como 1907.
Chelsea Women spun off as separate entity by Boehly’s Blueco
Chelsea FC has transferred control of its women’s team to Blueco, the holding company used by Todd Boehly’s Clearlake consortium to buy the Premier League club in May 2022, in a move that could help it …
Tournament bests for ITV, NOS in Euro 2024 semi
A UK television audience record could be set on Sunday when England take on Spain in the final of Euro 2024, after another round of stellar ratings in the country last night (Wednesday)
Sportradar retains and expands Uefa data rights
Sportradar has retained one of its flagship betting data rights properties in an exclusive new three-year agreement that also includes media and advanced tracking data for the first time.
Qatar Airways replaces LeoVegas as Inter’s training kit sponsor
Qatar Airways has expanded its relationship with Inter Milan by becoming the Serie A club’s new training kit sponsor, replacing online gaming operator LeoVegas in the role.
Euro 2024 semi-final reels in year’s top audience in France
France's narrow defeat in the semi-finals of Uefa Euro 2024 drew the strongest television audience of the year to date in the country