Football
Bordeaux first up for FSG’s new multi-club ownership model
Fenway Sports Group (FSG), the US owner of the Premier League's Liverpool FC, is in talks to acquire financially troubled French club Girondins de Bordeaux as it looks to build up its portfolio
Saudi staging of top AFC events sees Neom renew global deal
Neom, the new region being built by the Saudi Arabian government in the country’s north west, is to continue as a leading sponsor of the Asian Football Confederation throughout the decade.
Coca-Cola acts local with Napoli training kit deal
Soft drinks group Coca-Cola appears to have stepped back in time by attaching its masterbrand logo to the training kit and warm-up kit at Italian Serie A club SSC Napoli
Galatasaray, Fenerbahçe sign new sleeve sponsors
Turkish football clubs Galatasaray and Fenerbahçe have tapped very different industries to secure new sleeve sponsors.
Como signs with Adidas ahead of Serie A return
Como 1907 FC, which is returning to Serie A for the first time in more than two decades, has signed a multi-year kit supply deal with Adidas.
Portuguese FA challenger queries league rights centralisation target
Nuno Lobo, a candidate for the presidency of the Portuguese FA, has described the move to centralisation of media rights in the top division as "essential" but questioned the lofty €300m per year financial targets being set by the league.
LFP mulls last-minute Ligue 1 rights bids in crunch meeting
The board at France’s Professional Football League (LFP) met today (Friday) to evaluate last-minute rights offers in a bid to finally settle broadcast plans for the 2024-25 season, which begins in just s…
Inter secures BPER training ground naming rights deal
Inter Milan continues to stand out among its Serie A by leveraging training ground naming rights as a sponsorship asset via an expanded deal with Italian banking group BPER
Uefa OKs quartet for European club competitions after MCO probe
Uefa has cleared Manchester City and Manchester United to compete in its club competitions next season, saying it is satisfied that they have no direct influence at Girona FC and OGC Nice, respectively.
Leicester City lands BC.Game as shirt sponsor for Premier League return
Leicester City has announced BC.Game as its new main shirt sponsor, becoming the latest Premier League club to partner with a company from the gambling sector before a league-wide ban on such deals comes into force.
Has women’s club football lost its media rights momentum?
Experts polled by SportBusiness say there is a growing disparity between how buyers and sellers value women's football media rights, resulting in stalemates at negotiating tables and leaving the sector at significant risk of plateau.
Bundesliga returns to Eleven in Poland amid Viaplay retreat
Viaplay's impending exit from Poland as part of a wider international retrenchment will result in a new Bundesliga broadcaster in the country as rights return to Eleven Sports.
LFP postpones Trophée des Champions’ planned return to Beijing
France’s Professional Football League now facing up to making alternative plans for the second consecutive year.
ServusTV breaks all-time record for Austrian football audience
Austria’s performances at Euro 2024 have broken audience records in the country for ServusTV, seemingly vindicating the commercial broadcaster’s decision to invest heavily in the exclusive rights back in 2021.
NOS ties down Euro 2028, Nations League rights
Dutch public broadcaster NOS, which last night netted its highest Euro 2024 audience so far, has renewed its rights to cover Euro 2028 as well as other national team matches.
Record $300m valuation for Angel City in Iger-Bay investment
Angel City of the National Women's Soccer League has been valued at $300m (€278.8m), a global record for a women’s sports franchise, following a long-term investment from Willow Bay and her husband, Disney CEO Bob Iger.
Chelsea, Crystal Palace Women sign first standalone shirt deals
Women’s Super League sides Chelsea Women and Crystal Palace Women have broken new ground, announcing their first-ever standalone training kit and front-of-shirt sponsorship deals, respectively.
Barcelona renews controversial 1XBet sponsorship
LaLiga club FC Barcelona has renewed one of its most lucrative and controversial sponsorship deals by signing a five-year extension with betting operator 1XBet.