Football
Aston Villa seals first Adidas tie-up, Castore turns to Everton
Aston Villa will play top-flight European football for the first time in 41 years with a new kit supplier, as well as record shirt sponsor, after a multi-year agreement with Adidas was signed off.
Concerns over Inter’s finances overshadow Serie A title celebrations
Inter Milan's Serie A title success is in danger of being overshadowed by concerns that its precarious financial situation could lead to US investment fund Oaktree taking control of the club from Chinese…
EXCLUSIVE: Danish, Swiss exit European Leagues’ centralised rights project
Football's European Leagues body is to continue with just seven leagues in its international broadcast rights pool for at least one more season, after Denmark and Switzerland ended their participation, SportBusiness can reveal.
Brazil to make history with 2027 Fifa Women’s World Cup
The Fifa Women's World Cup is heading to South America for the first time in 2027, after Brazil today (Friday) defeated a joint proposal from Belgium, Netherlands and Germany.
Betano continues sponsorship push with three-year Benfica renewal
Kaizen Gaming’s international sports betting and casino brand Betano has continued its aggressive sponsorship spending spree, extending its sleeve agreement with Portuguese Primeira Liga side Benfica.
Doku group wins legal battle in Panini image rights case
Manchester City’s Jérémy Doku and three French players have won another battle for control of image rights in France – this time in a dispute with the country’s players union and the Panini sticker company.
Courts take control of Vasco, Standard out of ailing 777’s hands
Pressure continues to mount on controversial multi-club ownership group 777 Partners, after the US investment fund temporarily lost control of Brazil's Vasco da Gama and Belgium's Standard Liège.
Fifa plans first Women’s Club World Cup, reviews rules on overseas matches
Fifa has approved plans for its first Women’s Club World Cup and in a potentially ground-breaking move, set up a working party to review rules that currently block the staging of club matches overseas.
WBD shifts Uefa finals from YouTube to discovery+
The finals of this season’s Uefa club competitions will be streamed for free on discovery+ as Warner Bros. Discovery seeks to generate more subscriptions for the platform, with the matches to no longer be shown on YouTube.
Paramount turns to Uefa final again to entice OTT subs
The Paramount+ streaming platform will be showcased at next week’s Uefa Europa League final thanks to a short-term shirt sponsorship with Italian club Atalanta which echoes a similar deal last year with Inter Milan.
Bundesliga builds up local presence in Apac, India with key hires
Bundesliga International has made a trio of executive hires and promotions across Asia-Pacific and India, as it looks to further build the league's exposure on the ground with media rights deals already locked in across much of the region for the long term.
Kosmos doubles down on remaining business with Kings League funding
Sixteen months on from the collapse of its high-profile Davis Cup deal, Kosmos has announced a €60m funding round for what now represents its main business.
Pragosport ties down Czech league international betting streaming rights
Czech agency Pragosport has been awarded the international betting video rights to the top two Czech football leagues from 2024-25 to 2028-29
Kilmer in talks to buy Saint-Étienne as first football investment
Canadian investment group Kilmer Sports Ventures has entered into negotiations with the shareholders of AS Saint-Étienne with a view to acquiring the French Ligue 2 club in its first investment in football.
Swiss Super League retains free-to-air window with Blue Sport, SRG deals
In opting for the status quo by awarding its new domestic rights contracts, the Swiss Football League will continue to receive blanket pay-television coverage on Swisscom’s Blue Sport and valuable exposure f…
DFB renews major Volkswagen sponsorship, adds Klarna
The German Football Association is set to announce the renewal of its major sponsorship agreement with Volkswagen, SportBusiness understands.
MLS makes global marketing push with new CMO hire
MLS has named Radhika Duggal as chief marketing officer of both the league and its Soccer United Marketing (SUM) commercial arm, as it continues its global marketing push ahead of the 2026 Fifa World Cup in North America.
Regional court upholds DAZN, TIM antitrust fines
An administrative regional court has confirmed the fines issued to DAZN and Telecom Italia (TIM) regarding antitrust complaints related to their distribution agreement put in place prior to the 2021-22…