Football

A contract extended through to the end of 2029 will see Flamengo entitled to an increased minimum guarantee of R$74m (€13.3m/$14.2m) per year.

Wowow, the pay-television broadcaster in Japan, has retained exclusive media rights to Uefa club competitions in the country for the 2024-27 cycle

Nike has secured another massive victory in holding off Adidas to retain kit supply rights with the French Football Federation (FFF).

JTBC has secured exclusive rights in South Korea to the 2026 and 2030 Fifa World Cups, SportBusiness understands, in what was a competitive process in one of the world’s hottest sports media rights markets.

BetMGM is set to take over the ‘Official Training Wear Partner’ rights at Premier League club Tottenham Hotspur from next season, SportBusiness can exclusively reveal.

Dutch football’s Eredivisie is looking for an agency or agencies to represent its international broadcast and betting video rights, a property held for 24 years by IMG.

Fifa has turned to the Balkans in its media rights sales process for the next two men's World Cups, launching invitations to tender (ITTs) in eight countries.

The US and Mexico switch attentions to the 2031 edition, creating a longer gap between hosting the men's and women's World Cup for sponsors.

AXA has secured pitch-side access to club training sessions as part of a four-year sponsorship renewal with Liverpool FC’s men’s and women’s teams.

The South American Football Confederation (Conmebol) has matched the number of commercial partners as in the previous cycle for the Copa Libertadores, its premier clubs competition, with Spanish insurance…

Televisión Federal (Telefe), the Argentinian television station owned by Paramount Global, has acquired rights to matches of the men's national football team after the country's radical leader, Javier Milei, put an end to the use of public funds.

AIM Sport has secured the contract to deliver virtual advertising services and pitch-side LED boards for the upcoming Euro 2024 tournament in Germany, enabling Uefa to provide additional exposure to both global and national sponsors of the event.

FC Porto has elected a new president for the first time in more than 40 years as one of Portugal's Big Three clubs prepares to play a crucial role in the commercial overhaul of the Primeira Liga this decade.

The row between the DFL and its incumbent broadcaster DAZN has escalated after the latter vowed to take legal action over the Bundesliga domestic tender, prompting a fiery response from the league.

UK consumer products group Unilever has become a first-time sponsor of the Conmebol Copa América, hosted this year in the US, as it gears up for a potential hat-trick of major football events in North America – its biggest market.

Premier League chief executive Richard Masters has hit out at Fifa for refusing to engage in talks with football stakeholders worldwide over the expansion of the international calendar.