Football

Juventus FC has appointed the Two Circles agency as it intensifies its efforts to identify a new brand to replace long-standing front-of-shirt sponsor Jeep.

LaLiga is to have at least two English-language broadcasters in sub-Saharan Africa from next season, after non-exclusive rights were sold to pay-television's StarTimes and Tanzania-based Azam Media.

LaLiga could stage a regular-season game in the United States as early as the 2025-26 season, its president Javier Tebas has declared, amid reports that Fifa is considering lifting such a ban.

Diageo-owned beer brand Guinness is set to take over the Premier League’s beer category rights from the departing incumbent - AB InBev’s Budweiser – after this season.

Premier League club Manchester City has signed a multi-year ‘Official Partner’ agreement with Quidd, a subsidiary of Hong Kong software developer Animoca Brands.

Football’s world governing body Fifa and tech giant Apple are in advanced stages to seal an agreement for global media rights to the revamped Club World Cup.

The Hungarian government has given its blessing to a controversial sponsorship deal between Russian energy firm Gazprom and the country’s leading football team Ferencváros, signalling its intention to continue relations with Russia despite its invasion of Ukraine.

Liverpool FC is poised to announce a new kit supplier deal with Adidas that will begin with the 2025-26 season, SportBusiness can exclusively reveal. 

The Brasileirão Série B 2024 kicked off with all matches shown live over the weekend, after a late completion of the broadcast picture in the country.

The Euro 2024 deal comes with rights on the market for in-flight and in-ship broadcast rights to Uefa club competitions from 2024-25 to 2026-27

Alasdair Bell is to leave his position as deputy secretary general of Fifa after playing a crucial role at the world governing body for the past six years as a key aide to president Gianni Infantino

Chance, a subsidiary of Tipsport, has acquired title sponsorship rights to the top two divisions of Czech football, ending rival betting firm Fortuna’s backing of the leagues.

Broadcast rights to the Premier League and the FA Cup are being sold together in Japan and South Korea, some of the first international territories in which the rights have been bundled, SportBusiness…

Portuguese Primeira Liga club FC Porto has agreed a 25-year deal with Spanish company Ithaka to sell 30 per cent of the economic rights to its Dragão stadium in return for a €65m ($69.2m) investment.

Hertha Berlin BSC is on course to turn a profit for the 2023-24 season after a cost-cutting programme and the receipt ahead of schedule of a €22m ($23.4m) tranche of its investment from new owners 777 Partners.

The domestic Bundesliga rights sales process has ground to a halt after DAZN, one of the bidders, accused the league of violating competition laws by not accepting its offer