Football
Uefa takes another run at crypto by inviting Champions League sponsor bids
Uefa has launched a process inviting bids from prospective sponsors in the crypto exchange category to fill its Champions League sponsorship portfolio and has already received one offer from the sector.
Sevilla announces 10-year refinancing venture
Sevilla has announced a 10-year refinancing agreement worth €108m ($118m) in a move the LaLiga club hopes will provide long-term stability and allow it to undertake its strategic plan with “full effectiveness”.
Blow to European Super League as Danes win trademark case
No other football league or competition in Europe will be able to use the name, The Super League, after the European Union Trade Mark Office sided with Denmark's Superligaen A/S.
Kosner furthers Spanish investment with Osasuna extension
After entering the Spanish sponsorship market in 2023 with a trio of deals, air conditioning brand Kosner has extended its front-of-shirt deal with LaLiga club Osasuna
World Cup broadcast rights hit six Central, Eastern European markets
Fifa has issued tenders in six Central and Eastern European countries for media rights to the 2026 and 2030 men's World Cups as it seeks to maximise the commercial impact of improved qualification prospects for Europe's mid-tier nations.
Corinthians weighs three bids for media rights as Brax joins race
Campeonato Brasileiro Série A club Corinthians now has three offers on the table for its broadcast rights, after the Brax Sports Assets agency made a proposal worth a basic R$240m (€44.2m/$48.2m) per year.
Bayer Leverkusen to deploy PADS virtual advertising technology
Bayer 04 Leverkusen has served further notice of its ambitions to sign international sponsors by becoming the first German Bundesliga club to deploy parallel advertising technology during broadcast coverage of its home matches.
San Jose Earthquakes licenses commercial rights to The Town FC for MLS Next Pro
Major League Soccer's San Jose Earthquakes has announced the club's MLS Next Pro team, Earthquakes II, will play under the name The Town FC after a licensing deal struck between the Town Group and MLS…
Manchester United Q2 revenues buoyed by Champions League TV rights payment
Premier League club Manchester United has today (Tuesday) announced record second-quarter revenues of £225.8m (€264.2m/$288.4m), with profits of £20.4m up from £6.3m over the same period a year previously.
Premier League clubs risk government action after failing to agree EFL funding deal
Premier League clubs have risked a fallout with the UK Government after failing to agree a funding deal with the English Football League (EFL) over the distribution of future broadcasting revenues.
Genius Sports in line to retain key Football DataCo contract
Genius Sports, the sports data and betting services company, looks set to retain its lucrative betting data deal with Football DataCo (FDC), the data rights-holder for the top football leagues in England and Scotland.
NWSL strengthens Amazon ties with merchandise sales remit
The National Women’s Soccer League is building on its partnership with one of its new domestic media rights-holders, Amazon, today (Monday) unveiling the e-commerce giant as its exclusive retail sponsor.
MLS continues fan engagement drive with renewed focus on NFTs
Major League Soccer is stepping up its presence in the non-fungible tokens space by establishing a new division focused on developing, marketing and managing a centralised NFT marketplace for the league.
Fifa embarks on legal team recruitment drive following staff exodus
Fifa is recruiting new executives to join its in-house legal team after a large number of senior legal counsels handed in their notice in the space of a few months, SportBusiness understands.
DAZN, Mediaset extend Serie A ad sales deal
DAZN has extended its contract with the Mediaset-owned Digitalia 08 for advertising sales around the subscription broadcaster’s live coverage of Italian football’s Serie A.
Abu Dhabi sponsorship of Saudi FA includes Super Cup hosting rights
The Saudi Super Cup is heading to the United Arab Emirates as part of a sponsorship deal between the Saudi Arabian Football Federation (SAFF) and the Department of Culture and Tourism (DCT) - Abu Dhabi.
BBC, TNT Sports close to finalising sublicensed FA Cup rights deal
The BBC has reached a preliminary agreement with TNT Sports for sublicensed free-to-air rights to the FA Cup from 2025-26 to 2028-29.
Indonesian football offers immense potential but challenges remain, say local experts
The sports industry should pay more attention to football in Indonesia, given the country is the fourth most populous in the world, is projected to have a top five economy by 2050, and is wildly passionate…