Football

Borussia Dortmund (BVB) has become the latest European football club to add sports energy drink Prime to its sponsorship portfolio.

Major League Soccer has appointed the Deltatre-owned Sportec Solutions as its video assistant referee (VAR) technology provider as the league's 29th season gets underway.

Plans for private equity investment into the German Football League (DFL) have been abandoned for the second time in nine months, with seemingly no end in sight to the fan opposition that has disrupted…

Mexican Liga MX champion Club América has become the first football club from Latin America to secure a stock market listing after it launched on Mexico's stock exchange yesterday (Tuesday).

New World TV has announced its acquisition of Uefa club competition French-language broadcast rights in sub-Saharan Africa from 2024-25 to 2026-27 while incumbent Canal Plus Afrique has secured a package…

The Swiss Football League has appointed the LaSource consultancy to help develop its so-called ‘Digital Vision 2027’ as it aims to become the “most attractive and innovative sports competition in Switz…

TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, is to provide an ‘end-to-end’ virtual advertising solution for the Spanish Football Federation (RFEF).

Concacaf has agreed a seven-year confederation-wide ball supply sponsorship deal with Japan-based sports equipment brand Molten

JPMorgan Chase, the US multinational investment bank and financial services company, has struck a short-term naming rights deal for the home stadium of Major League Soccer's Inter Miami CF.

Sportfive has been handed a remit to help sell sponsorship and hospitality packages for FC Schalke 04, the cash-strapped 2. Bundesliga club

Portuguese top-tier club FC Porto has secured major external investment of up to €70m ($75.8m) which it plans to use to modernise its Estádio do Dragão home.

Infront is to exclusively sell Serie A broadcast rights in 36 territories across the Asia-Pacific region in a three-season agreement that includes a prolongation option

Campeonato Brasileiro Série A club Flamengo is set to approve a R$66m (€12.3m/$13.3m)-per-year offer from the Brax Sports Asset marketing agency for the right to sell the club’s perimeter LED board and on-pitch advertising assets.

Saudi-owned oil entity Aramco has announced an expansive sponsorship deal with Concacaf, the governing body for football in North and Central America and the Caribbean.

Mediapro’s football streaming service OneSoccer looks set to continue offering live coverage of the Canadian Premier League (CPL) during the 2024 season after conciliatory talks were held with Canadian S…

England’s FA Cup is returning to pay television after the Football Association awarded a range of rights to TNT Sports from 2025-26 to 2028-29 with a “selected” number of matches to remain on free-to-air television.

Pay-television broadcaster Setanta Sports has renewed its exclusive rights to the German Bundesliga across Eurasia and acquired rights in the Baltics previously held by Viaplay

The Turkish Football Federation (TFF) is to weigh up domestic rights bids to the country’s Süper Lig from pay-television operator beIN Sports and Saran Media, SportBusiness understands.