Football
Borussia Dortmund eyes US expansion with Prime sponsorship
Borussia Dortmund (BVB) has become the latest European football club to add sports energy drink Prime to its sponsorship portfolio.
MLS appoints Sportec Solutions to long-term VAR contract
Major League Soccer has appointed the Deltatre-owned Sportec Solutions as its video assistant referee (VAR) technology provider as the league's 29th season gets underway.
DFL drops private equity investment plans amid fan revolt
Plans for private equity investment into the German Football League (DFL) have been abandoned for the second time in nine months, with seemingly no end in sight to the fan opposition that has disrupted…
Club América secures Latin American first with stock market listing
Mexican Liga MX champion Club América has become the first football club from Latin America to secure a stock market listing after it launched on Mexico's stock exchange yesterday (Tuesday).
New World TV moves for French-language rights to Uefa club competitions
New World TV has announced its acquisition of Uefa club competition French-language broadcast rights in sub-Saharan Africa from 2024-25 to 2026-27 while incumbent Canal Plus Afrique has secured a package…
Swiss Football League turns to LaSource for digital advisory services
The Swiss Football League has appointed the LaSource consultancy to help develop its so-called ‘Digital Vision 2027’ as it aims to become the “most attractive and innovative sports competition in Switz…
TGI Sport lands RFEF virtual advertising contract
TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, is to provide an ‘end-to-end’ virtual advertising solution for the Spanish Football Federation (RFEF).
Molten replaces Nike as Concacaf ball supplier in seven-year deal
Concacaf has agreed a seven-year confederation-wide ball supply sponsorship deal with Japan-based sports equipment brand Molten
Inter Miami nets stadium sponsor Chase for temporary home
JPMorgan Chase, the US multinational investment bank and financial services company, has struck a short-term naming rights deal for the home stadium of Major League Soccer's Inter Miami CF.
Struggling Schalke taps Sportfive to build commercial portfolio
Sportfive has been handed a remit to help sell sponsorship and hospitality packages for FC Schalke 04, the cash-strapped 2. Bundesliga club
FC Porto secures major investment to modernise stadium
Portuguese top-tier club FC Porto has secured major external investment of up to €70m ($75.8m) which it plans to use to modernise its Estádio do Dragão home.
Infront retains slice of Serie A international rights with APAC deal
Infront is to exclusively sell Serie A broadcast rights in 36 territories across the Asia-Pacific region in a three-season agreement that includes a prolongation option
Flamengo pitchside advertising deal expands Brax’s footprint
Campeonato Brasileiro Série A club Flamengo is set to approve a R$66m (€12.3m/$13.3m)-per-year offer from the Brax Sports Asset marketing agency for the right to sell the club’s perimeter LED board and on-pitch advertising assets.
Aramco agrees expansive Concacaf deal
Saudi-owned oil entity Aramco has announced an expansive sponsorship deal with Concacaf, the governing body for football in North and Central America and the Caribbean.
EXCLUSIVE: CPL set to continue on OneSoccer after Mediapro-CSB talks
Mediapro’s football streaming service OneSoccer looks set to continue offering live coverage of the Canadian Premier League (CPL) during the 2024 season after conciliatory talks were held with Canadian S…
FA Cup returns to pay TV in TNT Sports deal
England’s FA Cup is returning to pay television after the Football Association awarded a range of rights to TNT Sports from 2025-26 to 2028-29 with a “selected” number of matches to remain on free-to-air television.
Setanta renews Bundesliga in Eurasia, adds rights in Baltics
Pay-television broadcaster Setanta Sports has renewed its exclusive rights to the German Bundesliga across Eurasia and acquired rights in the Baltics previously held by Viaplay
BeIN and Saran Media vie for Turkish Süper Lig
The Turkish Football Federation (TFF) is to weigh up domestic rights bids to the country’s Süper Lig from pay-television operator beIN Sports and Saran Media, SportBusiness understands.