Football
Nike on notice as FFF ‘to launch’ kit supplier tender
The French Football Federation (FFF) is set to launch a new kit and apparel supplier tender, two years ahead of current sponsor Nike's deal ending.
Embattled Lyon renews with long-term partner Adidas to 2029
Olympique Lyonnais has received a welcome commercial boost after its long-running kit manufacturing agreement with Adidas was extended to 2029
Adidas continues Saudi market grab with Al Nassr kit deal
Adidas has bolstered its dominant position in the Saudi Arabia football market by securing the kit supplier rights to Saudi Pro League club Al Nassr in a three-year deal from the 2024-25 season
Schedule rejig needed in Dutch second tier with ESPN to show all matches
The matchday scheduling in the Keuken Kampioen Divisie is set for a major overhaul after ESPN announced it will show every match from Dutch football's second division live as soon as possible, following…
Betano continues South America expansion with Conmebol agreement
Sports betting firm Betano has bolstered its sponsorship portfolio in South America after today announcing a new four-year deal with the South American Football Confederation (Conmebol).
Team takes Uefa club competition rights to market in raft of Asian territories
Team Marketing has gone to market simultaneously with Uefa club competition broadcast rights in 13 different Asian countries and territories as it begins to wrap up the 2024-27 sales cycle
Telcos drop Eredivisie-ESPN complaint, but ‘better offer still stands’
Four leading Dutch digital cable television and telecoms operators have withdrawn their complaint to the Authority for Consumers and Markets (ACM), the Netherlands’ competition regulator, over the €750m ($8…
Eni becomes Serie A title sponsor, Trenitalia renews Coppa Italia deal
Serie A will have a new domestic title sponsor next season after the league announced a three-year agreement with the Italian energy company Eni.
Tottenham CCO Kline exits with stadium naming rights still unsold
Todd Kline has resigned as chief commercial officer of Tottenham Hotspur after less than three years in the role, and is expected to join Premier League rivals Chelsea FC
Juventus unveils crypto company as new sleeve sponsor
Serie A club Juventus has agreed a deal with cryptocurrency exchange zondacrypto to be the new shirt sleeve sponsor for its men's team
Real Madrid names HP as first sleeve sponsor
Real Madrid has announced California-based information technology company HP as the club’s first-ever shirt sleeve sponsor.
EXCLUSIVE: ARD and ZDF have Euro 2028 rights locked up
ARD and ZDF, the public-service broadcasters in Germany, have regained rights directly to the Uefa European Championship in 2028, it has emerged
Sobha Realty upgrades Arsenal commitment with training ground deal
Arsenal has today announced that Sobha Realty has increased its sponsorship commitment to the Premier League club by taking on a suite of new assets.
Mercado Livre acquires Pacaembu Stadium naming rights
E-commerce platform Mercado Livre has acquired the naming rights to the Pacaembu Stadium in São Paulo in a deal stretching over 30 years.
Uefa club competition broadcast rights hit Polish market
Polish broadcasters must deliver first-round bids for Uefa club competition rights by February 27 after the Team Marketing agency kicked off the sales process
No single-buyer rule axed as DFL details seven live packages
One media company will be permitted to land exclusive domestic broadcast rights to the Bundesliga after the Bundeskartellamt, the German cartel office, agreed to scrap the ‘no single-buyer’ rule in its…
Seibert joins Mediapro management committee amid wider restructure
Mediapro has reorganised its business structure, part of which will see industry veteran Oliver Seibert joining the management committee and officially heading the agency and production group's sports…
French Senate puts LFP-CVC pact under the microscope
The French Senate is to launch an investigation into the creation of LFP Media, the commercial vehicle set up by the French Football League (LFP) with investment from private equity firm CVC Capital Partners