Football
Telefónica retains LaLiga rights bought in 2021 after forced retender
Telefónica, the leading Spanish telecoms operator, has maintained its role as the dominant domestic broadcaster of LaLiga until the end of the 2026-27 season, after the league was forced to retender two …
Uefa to invite UWCL media, sponsorship rights bids over five seasons
Uefa has decided to sell global commercial rights to the Uefa Women’s Champions League over a five-year cycle, from 2025-26 to 2029-30, with sponsorship rights to women’s national team events over the…
Orlando City, Pride sign Inter&Co for stadium naming rights
Brazilian financial and digital commerce service provider Inter&Co has signed a stadium naming-rights deal with Orlando City SC of Major League Soccer and the National Women's Soccer League's Orlando Pride
AC Milan expands Middle East links with CFI agreement
AC Milan has built on its increased presence in the Middle East to sign up Dubai-based CFI Financial Group as a sponsor
CVC v Blackstone in bid to partner with Bundesliga in new media company
The battle to become the strategic partner of the German Football League (DFL) in a potential new media company is down to two private equity firms: CVC Capital Partners and Blackstone
Fifa launches media rights tenders in Benelux for next two men’s World Cups
The sales process has gone live in the Netherlands, Belgium and Luxembourg for media rights to the Fifa World Cup in 2026 and 2030
EA Sports extends Bundesliga deal until 2027
EA Sports has agreed to a two-year extension to its long-standing sponsorship and licensing agreement covering the German Bundesliga and 2. Bundesliga, meaning the deal will now run to at least 2027.
DAZN drops women’s football paywall in latest pivot towards freemium
DAZN is to drop its paywall for the bulk of its women’s football coverage worldwide to create what it describes as the “new global home for women’s football” in the broadcaster’s latest move to open u…
Mass job cuts planned at A-Leagues, KeepUp media unit set to shut
The Australian Professional Leagues (APL), the governing body of the A-League Men and Women competitions, is set to cut as much as 50 per cent of its workforce, with its KeepUp media arm among the casualties,…
DAZN recommits to Canada with Uefa club competition rights hold
DAZN has retained exclusive Uefa club competition broadcast rights in Canada for another three seasons in a renewed commitment to the market by the subscription streaming broadcaster
Ex-OneFootball CFO Kuisle takes leading DFL corporate strategy role
Silke Kuisle, former chief financial officer at OneFootball, has been named as director of corporate strategy at the German Football League (DFL)
Plans revealed for ‘futuristic’ Qiddiya City stadium
Qiddiya Investment Company (QIC) has unveiled plans for Prince Mohammed bin Salman Stadium stating it will seek to “reinvent” the traditional stadium concept as part of Qiddiya, one of Saudi Arabia’s ‘giga-projects’ under its Vision 2030 masterplan.
ASM Global agrees naming rights sponsor for Sweden’s National Arena
Swedish hotel group Strawberry has agreed a new multi-year deal to become the naming rights sponsor of the country's National Arena in Stockholm.
DFL takes first step in 2025-29 domestic rights tender
The German Football League (DFL) has asked prospective bidders for domestic Bundesliga rights from 2025-26 to 2028-29 to register for the forthcoming invitation to tender
Fifa issues 2026 World Cup ITT in five Central Asian markets
Fifa has gone to market in five Central Asia countries with media rights to the men's World Cup in 2026, as well as this year's Futsal World Cup taking place in the region
DAZN builds lower league football offering in Spain, France
Global streaming service DAZN has acquired rights in Spain to the country’s second-tier football competition, the Segunda División.
Bayern signs Bitpanda as first crypto ‘Platinum Partner’
Bayern Munich has engaged the cryptocurrency market for a new sponsorship deal with trading platform Bitpanda
Uefa turns to China’s BYD to fill Euro 2024 car sponsor void
China's BYD Partners, one of the world’s leading manufacturers of new energy vehicles (NEV), has been unveiled as a major sponsor of Euro 2024 taking place in Germany, the heart of the European automotive i…