Football
Stake joins Brazilian football gambling sponsorship trend
Online cryptocurrency gambling platform Stake has expanded its presence in football with the acquisition of Brazilian club Juventude’s front-of-shirt sponsorship rights.
EXCLUSIVE: Bet365 preferred bidder for Champions League betting sponsorship
Bet365 has been selected as the preferred bidder to become the first-ever betting brand to sponsor the Uefa Champions League, SportBusiness can exclusively reveal.
LaLiga rights bids due next week in Italy, Portugal
Broadcasters in Italy and Portugal interested in acquiring rights to LaLiga from next season onwards must lodge their offers by midday (CET) on January 9, SportBusiness understands
PSG ends interest in Stade de France move
Paris Saint-Germain (PSG) has officially exited the running for future control of the Stade de France, with the Ligue 1 club now set to focus on either expanding the Parc des Princes or developing a new stadium.
BingX acquires Chelsea sleeve, training kit rights
Cryptocurrency exchange BingX has signed as Chelsea’s shirt sleeve sponsor for the rest of this season and as training kit sponsor next season.
CSL clubs naming rights sponsors provide much-needed financial injection
Clubs from the Chinese Super League will be able to sell team naming rights to commercial entities in a bid to shore up ailing finances
NWSL’s Portland Thorns sold to RAJ Sports for league-record $63m
The Portland Thorns of the National Women's Soccer League (NWSL) has been sold to RAJ Sports, owners of the National Basketball Association's Sacramento Kings
Sporting CP open to minority investor after using future TV money to pay off banks
Sporting CP, the Portuguese football powerhouse, is on the lookout for a minority investor after successfully buying back Mandatory Convertible Securities (VMOC) from Novo Banco using future media rights…
Cristiano Ronaldo clinches Maradona Award for Best Goalscorer ahead of Dubai Globe Soccer Awards
54-goal haul sees Ronaldo eclipse nearest challengers Kylian Mbappe, Harry Kane, and Erling Haaland to cement his place as world’s leading marksman in 2023.
Football dominates Spain’s 2023 free-to-air audience rankings
Spain’s list of the 30 top audiences of last year included 21 live football broadcasts, headlined by the Spanish national team’s win over Croatia in the Uefa Nations League final.
Philadelphia signs off Serie A deal
Serie A has officially announced a one-year deal with Mondelez-owned cream cheese brand Philadelphia, covering the ongoing 2023-24 season.
São Paulo and Bahia strike new stadium naming deals
Brands from the confectionery and betting sectors have broadened the stadium naming rights market for top-tier football clubs in Brazil
Barcelona sues Libero over missed payments, nets €160m from TV payout
FC Barcelona is to sue German investor Libero Football Finance over missed payments for its stake in the LaLiga club's Barça Vision digital media business.
Politics puts pay to Turkish Super Cup in Saudi
The Turkish Super Cup, due to be played in the Saudi Arabian capital of Riyadh, was cancelled at the 11th hour today (Friday) amid a row between competing clubs Galatasaray and Fenerbahce and Saudi authorities.
Year in Review: Serie A
It was another 'will they, won't they' year in Italian football as Lega Serie A continued with its threat to launch its own media channel, backed by private investors, if domestic media rights bids did…
Uefa calls on ECJ to amend ‘inaccurate’ media statement on Super League ruling
Uefa has called on the European Court of Justice (ECJ) to amend its official statement on last week’s European Super League ruling, with senior figures within the European governing body believing that t…
Year in Review: LaLiga
SportBusiness takes a look at 12 months of LaLiga deals and developments covered by our team of reporters.
CAF extends with long-term sponsor Orange until 2025
The Confederation of African Football (CAF) has extended its longstanding sponsorship deal with telecommunications company Orange until at least 2025