Football
Former Arsenal executives launch new agency, land Rangers contract
Sean Thornley, Arsenal’s former business development lead, and Menino Pereira, the club’s former head of partnerships, research and insights, have launched a new sports marketing agency targeting sports rights-holders and brands.
RFEF set to bury hatchet and award Mediapro VAR contract
The Spanish Football Federation (RFEF) has provisionally awarded its video assistant referee (VAR) services to the Mediapro agency and broadcast production group, while Hawk-Eye has been given a contract to provide semi-automatic offside detection technology (SAOT).
Rapid rise of multi-club ownership posing challenges for football, report reveals
The number of football clubs that are part of multi-club ownership groups has increased fivefold over the last eight years, posing serious challenges for the sport’s governing bodies, a new report by S…
New competition formats put Uefa on collision course with multi-club owners
An in-depth SportBusiness investigation into football’s multi-club ownership phenomenon has charted Uefa’s collision course with powerful ownership groups such as City Football Group, Red Bull and 777 Partners, as new ‘Swiss model’ formats in European club competitions are set to create conflicts of interest on an unprecedented scale.
Carvana makes MLS play with Chicago Fire shirt sponsorship
US-based online used car retailer Carvana has signed its biggest team sports sponsorship to date as the main shirt sponsor of Major League Soccer's (MLS) Chicago Fire
Orion makes first foray into sponsorship with multi-year Liverpool deal
Global technology and digital transformation firm Orion Innovation has announced a new agreement with Liverpool, marking the company's first step into the sponsorship space.
A blueprint for the future: how digital transformation is empowering Portuguese football.
Earlier this year, the FPF partnered with Pixellot, a leading provider of AI-automated video and analytics solutions for sports, to help implement the FPF's ambitious Project 2030 plan, to make football an accessible and inclusive pursuit for all.
DFB names media rights expert Blask as CEO; finances still hurt by historic tax issues
The German Football Association (DFB) has promoted its senior marketing and sales executive Holger Blask to the role of chief executive
Globo regains Copa América rights, Michelob Ultra sponsors 2024 edition
Brazilian media group Globo has reclaimed rights to the Copa América after securing exclusivity in the country to next year’s tournament, while brewing giant AB InBev will sponsor the event through its Michelob Ultra brand.
FA recruits Barclays’ Gray as new commercial director
The Football Association has appointed digital media executive James Gray as its new commercial director to replace Navin Singh who will soon take up a leading role with Six Nations Rugby
Bundesliga clubs narrowly vote to enter private investor talks
The German Football League (DFL) has been given the green light to re-enter talks with potential investors, after the smallest possible majority of Bundesliga and 2
Garber: 2023 transformational for MLS after Messi arrival
The arrival of Lionel Messi pushed Major League Soccer into the worldwide soccer conversation and helped the league overdeliver on its expectations for global media partner Apple, commissioner Don Garber…
IMG adds CAF international rights sales to sponsorship remit
IMG has won more business with the Confederation of African Football after securing the exclusive international broadcast distribution rights to major CAF competitions until 2025
EXCLUSIVE: Premier League seeks new beer sponsor as Budweiser exits
The Premier League is in the market for a new beer sponsor after AB InBev gave notice that its Budweiser brand will not extend its Official-Partner-level deal when it expires at the end of the current season.
TSN, RDS land Copa América 2024 rights in Canada
Bell Media's TSN and RDS have acquired the exclusive media rights to the 2024 Copa América, making all matches available live on TSN, TSN+ and RDS platforms in Canada.
Carlsberg extends record-breaking Liverpool deal in 10-year renewal
Carlsberg has extended its sponsorship agreement with Liverpool FC for ten more years, taking the longest-running sponsorship agreement in the Premier League into a fourth decade.
UniqFEED names Esporsa as marketing partner in the Middle East
Swiss virtual advertising technology and service provider uniqFEED and United Arab Emirates-based sports marketing agency Esporsa have struck a partnership deal to provide virtual advertising technology…
Arctos purchase of minority stake values PSG at more than €4bn
US investment fund Arctos Sports Partners announced today (Thursday) that it has acquired a minority stake in Paris Saint-Germain in a deal that values the Ligue 1 club at more than €4bn ($4.3bn).