Football
Inaugural Globe Soccer Awards Europe to be held in Sardinia
Globe Soccer has announced that the inaugural Globe Soccer Awards Europe will take place next May at the Hotel Cala di Volpe in Sardinia, Italy
Unilever adds to national team football portfolio with Euro 2024 deal
Global consumer goods giant Unilever has added to its national team football sponsorship portfolio, agreeing a deal to sponsor Uefa Euro 2024
Qatar Airways among founding partners of Concacaf’s W Gold Cup
Confederation of North, Central America and Caribbean Association Football (Concacaf) sponsors Modelo, Qatar Airways, Toyota and Valvoline have stepped up their backing of the governing body by becoming the founding partners of its new W Gold Cup competition.
New Balance agrees ‘exclusive’ kit deal with São Paulo in Brazil
New Balance will take over from Adidas as the kit supplier to Brazilian club São Paulo from January 2024 in a deal that makes the sports brand exclusive to the club in Brazil.
Benham considering sale of minority stake in Brentford
Brentford FC owner Matthew Benham is considering the sale of a minority stake in what represents the latest move by a Premier League club to seek outside investment
Uefa details new women’s club competition formats
Football's European governing body Uefa has given further details of the revamp of its women’s club competitions announced yesterday (Monday), which will provide added inventory for broadcasters and s…
Sky remains dominant force in Premier League’s new £6.7bn rights deal
The English Premier League has struck a new £6.7bn (€7.8bn/$8.5bn), four-year domestic media rights deal with incumbents Sky, TNT Sports and the BBC, with online retail giant Amazon dropping out of the picture from 2025-26.
Isuzu UTE extends and expands A-League title sponsorship deal
The Australian Professional Leagues (APL) has announced a two-year extension of its sponsorship agreement with utility vehicle brand Isuzu UTE
Uefa revamps women’s club competitions, UK government backs Carney review
European football’s governing body Uefa has announced a major overhaul of its women’s club structures, with an expanded format for the Women’s Champions League and a new second-tier competition introduced.
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Telenet secures slice of Champions League pay-TV rights in Belgium
Proximus has renewed an agreement for pay-television rights in Belgium to football’s Uefa Champions League, but it will no longer have exclusivity in the category after rival telco Telenet also secured rights for the 2024-27 cycle.
TFF prepares ground for broadcast tender on back of league format revamp
The Turkish Football Federation (TFF) is to launch a new broadcast tender after finalising plans for a new league format, including play-offs, following a five-month consultation process.
CazéTV and Globo to split Euro 2024 rights in Brazil
Fast-growing Brazilian streamer CazéTV has made its latest high-profile football acquisition in a deal for exclusive rights to 25 matches at Euro 2024.
EMW Global brokers Arsenal tyre deal for ZC Rubber
Chinese tyre manufacturer ZC Rubber has signed with Arsenal as the club’s ‘Official Global Tyre Partner’ in a deal brokered by the EMW Global agency.
Saudi Arabia to host finale of new AFC Champions League Elite
Saudi Arabia has bolstered its football events portfolio after it was awarded hosting rights to the final stage of the revamped AFC Champions League Elite (ACLE) competition in a deal that could run until the end of the 2028-29 season.
Inter Miami sells out 2024 season tickets despite doubling of prices
Inter Miami has sold out its season ticket packages for the 2024 Major League Soccer regular season despite a large hike in the price of tickets
EXCLUSIVE: Bayern and Adobe end sponsorship one year into three-year contract
Bayern Munich and Adobe have decided to end their sponsorship agreement by mutual consent, just one year into a three-year contract.
Betano becomes first Uefa Euros betting sponsor following Fifa deal
Sports betting firm Betano has announced a new global sponsorship deal with Uefa for the upcoming 2024 men's European Championships in Germany.
SBT ensures continued FTA Champions League in Brazil; CazéTV in for Europa League
Uefa's media rights sales process for its club competitions has closed in Brazil, with incumbents Warner Bros. Discovery and commercial broadcaster SBT joined by fast-growing streaming platform CazéTV for the 2024-27 cycle.