Football
UniqFEED deploys virtual advertising tech for first time in football with ÖFB deal
UniqFEED has secured the first football-specific deployment for its virtual advertising technology having been chosen by the Austrian Football Federation (ÖFB) and its marketing partner, the Sporteo agency, to provide its services at the forthcoming ÖFB Cup game between Grazer AK and SK Sturm Graz.
Gold family preparing to sell 10-per-cent stake in West Ham United
Vanessa Gold, daughter of late West Ham United co-chairman David Gold, is preparing to sell a stake of around 10 per cent in the Premier League club
SBS nets exclusive 2026 Fifa World Cup rights
Australian public-service broadcaster SBS has renewed its rights to the Fifa Men’s World Cup, securing an exclusive deal for all 104 matches of the 2026 edition.
Saudi Arabia set for 2034 World Cup after Australia exits the race
Saudi Arabia is set to be the only bidder to host the 2034 Fifa World Cup after Football Australia dropped its plans ahead of Fifa’s deadline today (Tuesday) to lodge expressions of intent.
Mediaset beats Rai to retain Coppa Italia rights to 2027
Mediaset, the commercial broadcaster, has defeated its public-service rival Rai in the battle for domestic rights to Italian football's knockout Coppa Italia
Uefa Champions League returning to Portugal’s Sport TV, DAZN stays on board
Sport TV, the pay-television broadcaster, is to return as a Uefa Champions League rights-holder in Portugal for the first time in six years next season, it has been announced
Rai, Mediaset remain in private talks over Coppa Italia rights
Lega Serie A is set to begin private negotiations with public-service broadcaster Rai and commercial broadcaster Mediaset over rights to the Coppa Italia and Supercoppa Italiana for the three-year period covering the 2024-25 to 2026-27 seasons.
Real Madrid seeks extra €360m to complete stadium rebuild
Spanish LaLiga club Real Madrid has called an extraordinary meeting of its members for next month to approve new loans to complete the redevelopment its Santiago Bernabeu stadium
QPR signs Matrade stadium naming-rights deal amid financial challenges
English club Queens Park Rangers has signed a stadium naming-rights agreement as it bids to allay its financial difficulties
Real Madrid signs Saudi bank as regional sponsor, Barça lands Rappi deal
Saudi Arabian brands are continuing their push into Spanish football, after the Kingdom’s Saudi Investment Bank (SAIB) agreed a regional sponsorship deal with Real Madrid.
LaLiga backs Uruguayan Professional League’s quest to break from AUF
The Uruguayan Professional League (Lufpro), the entity aiming to take over the running of the top domestic league from the Uruguayan Football Association (AUF), has received a boost to its cause by signing…
Team turns to challenging Nordic market for club competitions rights sales
Team Marketing has gone to market with Uefa club competition media rights across the Nordics, once one of the most bullish markets but which has softened considerably given the financial struggles of one…
Coupang takes Bundesliga rights off CJ ENM in South Korea
South Korean e-commerce company Coupang has secured exclusive rights to the German Bundesliga in South Korea, from 2024-25 to 2028-29, SportBusiness understands
Manchester United reports record revenue, cuts losses
Manchester United has reported record revenue of £648.4m (€743.6m/$783.6m) for the 2023 financial year, with the expectation this will grow further for the current reporting period, as the English Premier League club slashed its net loss by 75 per cent year-on-year.
Puma ticks sustainability boxes for St. Pauli in new kit sponsor deal
German football club FC St. Pauli has announced a new sponsorship agreement with Puma, two years after taking production of the team's kit in-house for sustainability reasons
Fifa claims ‘extreme satisfaction’ at ending of investigation into president Infantino
Football's world governing body Fifa has said it is “a clean, well run and robust organisation” after Swiss public prosecutors announced they had closed an investigation into its president Gianni Infantino ove…
Coca-Cola sticking with Uefa for Euro 2024 global role
Coca-Cola, the US soft drinks corporation, has signed a new deal with its long-term commercial partner Uefa, becoming an official global sponsor of Euro 2024, the second tier of the federation’s national te…
Struggling Lyon considering US flotation as losses mount
Ligue 1 club Olympique Lyonnais is considering a listing on the New York stock exchange next year and the sale of non-core assets after announcing losses of €99m ($104m) for the past financial year.