Football
Google Cloud to continue as sponsor of FA men’s and women’s teams
Google Cloud has renewed its sponsorship agreement with the English Football Association (FA), covering both the England men’s and women’s teams.
AFA continues global expansion through first European sponsorship deal with Smartsoft
The Argentinian Football Association (AFA) has added a new region to its sponsorship portfolio after signing online game software developer Smartsoft as its first European sponsor
On-pitch success helps AC Milan to record-breaking revenues, first profit since 2006
Serie A club AC Milan has announced record revenues for 2022-23 and its first profit since 2006 following its 2022 Italian league success and subsequent run to the Uefa Champions League semi-finals
Serie A to stay on DAZN-Sky screens to 2029, new €4.5bn deal boosted by revenue-share
Lega Serie A clubs today (Monday) accepted the new domestic media rights offer on the table from incumbents DAZN and Sky, which represent a slight drop on the current cycle and a similar fee to the one…
Barcelona seeks to diversify revenue streams with plans for club-based theme park
Spanish LaLiga club FC Barcelona has announced its intention to work with amusement park operator PortAventura World to develop plans for a club-based theme park at its Espai Barça development.
1190 Sports seals new Brasileiro Série A rights deals in France, Spain
South American sports marketing agency 1190 Sports has further widened the international presence of Campeonato Brasileiro Série A, the top division of Brazilian club football, by agreeing distribution deals in France and Spain with DAZN and LaLiga, respectively.
Hungary’s Network4 goes early with Bundesliga renewal to 2029
Hungarian media group Network4 has struck an early extension of its exclusive Bundesliga broadcast contract, tying up rights to the top German league until the end of the 2028-29 season
Morocco sets out major stadium investment programme for 2025 AFCON, 2030 World Cup
The Moroccan Government has outlined plans to spend MAD5bn (€456.4m/$483.5m) on a new stadium in the city of Benslimane as part of significant venue investment package targeted at the country’s staging of the 2025 Africa Cup of Nations (AFCON) and co-hosting of the 2030 Fifa World Cup.
Uefa club competition rights hit Canadian market
Broadcast rights are on the market in Canada for Uefa club competitions across the 2024-27 cycle
Forest’s poor environmental record created ‘hassle’ for sponsor E.ON
The marketing chief for E.ON UK, Nottingham Forest’s Official Sustainability Partner, has described how the club’s poor performance in a table ranking the environmental efforts of Premier League teams created ‘a lot of hassle’ for the electric utility firm.
Rushton, Garcia to lead A-Leagues after exit of CEO Townsend
James Rushton, the former DAZN chief executive, is to lead the Australian Professional Leagues (APL) alongside commissioner Nick Garcia, following the exit today (Friday) of chief executive Danny Townsend
KC Current agrees naming-rights deal for ‘world-first’ women’s stadium
Kansas City Current of the National Women's Soccer League (NWSL) has announced railway network CPKC as the naming-rights partner for the club's new stadium, which it claims will be the first venue specifically…
Newcastle United secures national airline as third Saudi sponsor
Newcastle United has built on its existing link to Saudia, the airline which is the national flag carrier for Saudi Arabia, with a new sponsorship agreement
Premier League bumps up matches and maintains Saturday 3pm blackout in new tender
The English Premier League has released its much-anticipated domestic media rights tender, choosing to increase the number of live matches per season from 200 to 270 and preserve the Saturday 3pm blackout…
Belgian Pro League hires IMG to advise on media rights sales
IMG has been appointed by the Belgian Pro League in a wide-ranging advisory and media rights sales role
Indonesia backing puts Saudi 2034 World Cup bid in pole position
Saudi Arabia is now the clear favourite to win the bidding race to host the 2034 Fifa World Cup after it received the backing of the Indonesian Football Federation (PSSI), which had previously discussed…
No suitable offers for Ligue 1 rights as LFP Media plans direct talks
France’s Professional Football League (LFP) announced today (Tuesday) that it received no offers meeting its ambitious reserve prices for the two main packages of live Ligue 1 rights, with private negotiations n…
Chibani’s MMS partners with Ivorian group for CAF qualifying rights to 2026 World Cup
Free-to-air media rights in sub-Saharan Africa to the Confederation of African Football’s new-look qualifying competition for the 2026 Fifa World Cup have been sold to Marketing & Media Solutions (MMS), a…