Football

Football
Sponsorship & Marketing

The English Football League (EFL) has followed its recent trend of securing major commercial extensions by signing a renewal of its EFL Cup title sponsorship contract with energy drink Carabao
Football
Events

Inter Miami CF has made its first international marketing move since the signing of Lionel Messi, announcing a two-game tour of China next month
Football
Sponsorship & Marketing

Italian Serie A club SS Lazio is set to take sides in the host city contest for ‘Expo 2030’ by accepting the Rome bid as its main shirt sponsor.
Football
Finance & Law

Qatari businessman Sheikh Jassim bin Hamad al Thani has withdrawn from the bidding process to buy Manchester United after his offer for the Premier League club did not meet the valuation of the Glazer…
Football
Media

DAZN has added broadcast rights in most global markets to the SAFF Women’s Premier League on the back of its multi-territory agreement for the men’s Saudi Pro League.
Football
Sponsorship & Marketing

Visit Saudi, Saudi Arabia's tourism authority, has announced major sponsorship deals with the Asian Football Confederation (AFC) and the Confederation of African Football (CAF) as it continues its huge…
Football
Sponsorship & Marketing

The Confederation of African Football (CAF) has signed Visa as the ‘Official and Exclusive Payment Partner’ for CAF national team competitions.
Football
Media

Subscription broadcaster Premier Sports has picked up a significant package of rights in Ireland to Uefa club competitions in the new cycle
Football
Licensing & Merchandising

The presence of cryptocurrency-based fan tokens in UK football could be under threat after a new report from the cross-party Culture, Media and Sport (CMS) Committee called on clubs to be stopped from…
Football
Sponsorship & Marketing

Sportfive has begun the search for a director of global partnerships based in the United States to lead commercial sales on behalf of European football clubs, principally Borussia Dortmund
Football
Sponsorship & Marketing

PepsiCo’s crisp sub-brand Lay’s has agreed a deal with the Saudi Arabian Football Federation (SAFF) to become the title sponsor of the Saudi Women Premier League.
Football
Events

The Football Association of Indonesia (PSSI) has held talks with its Australian counterparts over a possible bid for the 2034 Fifa World Cup, according to its president
Football
Media

All 18 clubs in the Dutch Eredivisie today (Tuesday) unanimously agreed to a renewal of a domestic broadcast rights deal with ESPN for a further five seasons
Football
Sponsorship & Marketing

Sporting goods company Puma has continued its aggressive ball supplier acquisition strategy by signing as the official technical partner of the Confederation of African Football (CAF)
Football
Events

The Saudi Arabian Football Federation (SAFF) has submitted an official letter of intent to world governing body Fifa confirming its long-planned bid to host the 2034 World Cup, claiming today (Monday)…
Football
Media

The Polish Ekstraklasa is set to return to free-to-air linear television after the forthcoming international break, after the league’s domestic broadcaster Canal Plus finally reached agreement with public-service b…
Football
Sponsorship & Marketing

Real Sociedad has ended its search for a main shirt sponsor, agreeing a multi-faceted deal with Japaese conglomerate Yasuda Group.
Football
Finance & Law

Serie A club Juventus is to ask shareholders to inject €200m ($212m) of fresh capital after it posted an annual loss of €123m amid the fallout from a financial accounting scandal and a one-year ban fro…