Football
Three or five seasons on offer as LFP Media launches international ITT
Broadcasters and agencies will be able to bid for Ligue 1 international rights across three or five seasons from 2024-25 onwards after the invitation to tender was launched by LFP Media today (Friday).
A-Leagues ready to tap into new wave of football fandom in Australia
Ahead of his first full season as commissioner of the APL, Nick Garcia talks exclusively to SportBusiness about working closer with IMG on an international strategy, the stats that show the A-League-Paramount relationship is thriving and why it’s the end of the ‘Del Piero’ days.
Dutch telcos cry foul to regulator over proposed Eredivisie-ESPN deal
Four leading Dutch digital cable television and telecoms operators have refused to concede defeat in their battle to acquire media rights to Dutch football’s Eredivisie by taking the issue to the Authority f…
IMG wins CAF sponsorship sales business
The IMG agency has been selected by the Confederation of African Football (CAF) to sell sponsorship packages to its major competitions until 2025 following a recent Request for Proposal (RFP) process
Paraguayan FA nets significant increase from Tigo extension
The Paraguayan Football Association (APF) has hailed a record extension to its club competition rights deal with pay-television broadcaster Tigo Sports, stating the agreement will help it “revolutionise” the domestic game from its grassroots level upwards.
More tourism sponsorship in football as Real Madrid signs with Visit Dubai
Real Madrid has become the latest European football club to agree a tourism sponsorship after announcing a new multi-year deal with Visit Dubai
Fifa proposes 2030 World Cup in six countries spanning three continents
Fifa has announced that the joint bid from Morocco, Portugal and Spain will be the “sole candidate” to host the 2030 Fifa World Cup but three matches will also played in South America with Fifa president Gia…
Roma turns to Saudi for front-of-shirt sponsor
Italian Serie A club AS Roma has turned to Saudi Arabia to end its quest for a main shirt sponsor, agreeing a two-year deal with the Gulf state's winter entertainment festival, Riyadh Season
Cinch activates SPFL title sponsorship early release
Cinch has invoked a break clause in its title sponsorship agreement with the Scottish Professional Football League (SPFL) to allow the online car retailer to exit at the end of the current 2023-24 season
New Balance retains European football foothold with Porto renewal
After the recent conclusion of several of its high-profile kit-supply agreements in European football, New Balance has renewed and expanded its deal with Portuguese heavyweights FC Porto
UK and Ireland set to host Euro 2028 as Turkey focuses on joint 2032 bid
The UK and Ireland’s bid to host Euro 2028 will be unopposed after Uefa confirmed Turkey’s withdrawal from the bidding race to pursue a joint application with Italy to stage Euro 2032.
Genius Sports, PLP roll out Premier League Data Zone worldwide
Data, technology and broadcast services group Genius Sports has signed a new deal with Premier League Productions (PLP) for the global rollout of its data zone feature, which is designed to enhance match broadcasts with live performance analytics and data-driven graphics.
EFL goes to market with international rights to 2028
The English Football League this morning sent out its international broadcast rights Request for Proposal (RFP) to potential bidders as it gears up to potentially run its last such process before rights…
EXCLUSIVE: Team aligns with Agon to move for CAF international rights
Team Marketing and the France-based Agon agency have delivered a winning bid during the recent tender process for international media rights to top competitions run by the Confederation of African Football…
AC Milan renews sponsorship with gaming and betting firm Snaitech
Italian gaming and betting company Snaitech has renewed its sponsorship agreement with AC Milan and will activate the deal through its Snaifun gaming app
DAZN secures women’s Serie A pay-TV package
DAZN has doubled down on its women’s football content in Italy and international markets after being awarded the pay-TV rights package to the Serie A Femminile.
US Soccer, Ticketmaster ink multi-year deal
US Soccer and Ticketmaster have announced an agreement that makes the ticketing company the official ticketing partner of the governing body for "the next several years"
Strauss is first brand to sign up for next Europa and Conference League cycle
Engelbert Strauss has become the first brand to be announced as a Uefa Europa League and Uefa Conference League sponsor in the next three-year cycle from 2024-25 to 2026-27, having renewed its association…